London, UK, 2nd March 2012 – Canon today announces the latest addition to its worldfamous EOS range with the launch of the new EOS 5D Mark III. The EOS 5D Mark IIIbuilds on the performance of the legendary EOS 5D Mark II, offering improved speed,greater resolution, enhanced processing power and extended creative options for both stills and Full HD movies – providing unparalleled artistic freedom for the most demanding photographers.
Incorporating feedback from photographers worldwide, the EOS 5D Mark III offers improved performance in virtually every area. A new 22.3 Megapixel (MP) full-frame sensor offers the ideal balance of resolution for stills and HD movies and up to 6 frames per second (fps) shooting, whilst a 61-point AF system and 63-zone metering provide greater speed, flexibility and accuracy. Powered by the latest DIGIC 5+ processing technology, the EOS 5D Mark III also features enhanced video functions, offeringimproved image quality alongside greater audio control – redefining creative possibilities for photographers and amateur videographers alike. “The EOS 5D Mark III represents a big step forward for the EOS 5D series” said Kieran Magee, Marketing Director, Professional Imaging, Canon Europe. “The EOS 5D Mark II is an exceptional camera and we’ve listened carefully to feedback from its passionate community of users to improve performance in every area. This camera has been designed to meet virtually any creative challenge – it’s faster, more responsive and features the tools to adapt to everything from studio photography to creative videography, while producing results of the highest quality.”
Enhanced performance
With its comprehensively upgraded specification, the EOS 5D Mark III is the ideal toolfor the growing number of photographers shooting both stills and movies. It incorporates a number of the features launched with Canon’s revolutionary EOS-1D X,providing vastly improved performance, flexibility, handling and durability. The camera’s newly-developed 22.3MP full-frame sensor provides increased resolution and finer detail, enabling the capture of a wide range of scenes, from sweeping landscapes to beautiful portraits. Higher speed continuous shooting also offers expanded creative possibilities. With an increased 8-channel read out, the camera comfortably handles a maximum full resolution speed of up to 6fps in bursts of 18 RAW images or over 16,000 JPEGs1, without the need for additional accessories. Additionally, the sensor’s advanced architecture offers a huge native ISO range of 100-25,600, expandable to 102,400, making it possible to capture clean, high quality pictures, even in extreme low-light conditions.
The EOS 5D Mark III utilises the same 61-point wide-area AF system as the flagship EOS-1D X, providing exceptional sensitivity, precision and speed. One of the most advanced AF systems currently available, it features an impressive 41 cross-type points and five dual cross-type points, providing unsurpassed accuracy across the frame. The customisable AF pre-sets introduced in the EOS-1D X are also available, helping the capture of traditionally challenging subjects, and providing additional reliability in ituations where subject movement can be unpredictable. Highly accurate exposures are provided by Canon’s acclaimed iFCL metering system, which incorporates a 63-zone Dual-Layer sensor linked to each point of the AF system. Focus information gathered from the AF system is analysed alongside colour and luminance signals measured by the metering sensor itself, enabling the EOS 5D Mark III to deliver consistently accurate skin tones and excellent results in a wide range of shooting situations.
Creative performance without compromise
The EOS 5D Mark III features Canon’s latest DIGIC 5+ image processor, which powers a range of new functions without affecting the camera’s performance. 14-bit A/D conversion provides smoother tonal gradation and transitions between colours, while in-camera HDR shooting combines three different exposures and allows one of five preset tone maps to be applied, enabling photographers to capture all the detail in high contrast scenes. With in-camera RAW processing and editing capability, photographers also have the option to immediately begin post-processing their images while still on a shoot. The increased power of DIGIC 5+ also enables a range of tools which contribute to higher image quality. Lens peripheral illumination correction, Lens chromatic aberration correction (lateral and axial) and high ISO noise reduction are all performed in-camera without affecting performance, allowing photographers to continue shooting without any camera lag. Additionally, in-camera image rating via a dedicated button makes it easy for photographers to organise images ahead of post-production. The EOS 5D Mark III features a new Creative Photo button, which enables users to quickly select Picture Styles and capture multiple exposures, as well as offering direct access to the HDR shooting mode. In playback, pressing the Creative Photo button displays a new comparative playback function, displaying two images side-by-side to allow photographers to view, magnify and compare the quality of different exposures mid-shoot. For situations where photographers want to avoid being noticed, such as weddings, the EOS 5D Mark III also features a new silent shooting mode that dramatically reduces the sound of the shutter and mirror, ensuring they can work quietly in the background. A continuous silent mode is also available, enabling photographers to capture fastermoving subjects without attracting attention.
Read the rest here.
source: CanonRumors.com
Incorporating feedback from photographers worldwide, the EOS 5D Mark III offers improved performance in virtually every area. A new 22.3 Megapixel (MP) full-frame sensor offers the ideal balance of resolution for stills and HD movies and up to 6 frames per second (fps) shooting, whilst a 61-point AF system and 63-zone metering provide greater speed, flexibility and accuracy. Powered by the latest DIGIC 5+ processing technology, the EOS 5D Mark III also features enhanced video functions, offeringimproved image quality alongside greater audio control – redefining creative possibilities for photographers and amateur videographers alike. “The EOS 5D Mark III represents a big step forward for the EOS 5D series” said Kieran Magee, Marketing Director, Professional Imaging, Canon Europe. “The EOS 5D Mark II is an exceptional camera and we’ve listened carefully to feedback from its passionate community of users to improve performance in every area. This camera has been designed to meet virtually any creative challenge – it’s faster, more responsive and features the tools to adapt to everything from studio photography to creative videography, while producing results of the highest quality.”
Enhanced performance
With its comprehensively upgraded specification, the EOS 5D Mark III is the ideal toolfor the growing number of photographers shooting both stills and movies. It incorporates a number of the features launched with Canon’s revolutionary EOS-1D X,providing vastly improved performance, flexibility, handling and durability. The camera’s newly-developed 22.3MP full-frame sensor provides increased resolution and finer detail, enabling the capture of a wide range of scenes, from sweeping landscapes to beautiful portraits. Higher speed continuous shooting also offers expanded creative possibilities. With an increased 8-channel read out, the camera comfortably handles a maximum full resolution speed of up to 6fps in bursts of 18 RAW images or over 16,000 JPEGs1, without the need for additional accessories. Additionally, the sensor’s advanced architecture offers a huge native ISO range of 100-25,600, expandable to 102,400, making it possible to capture clean, high quality pictures, even in extreme low-light conditions.
The EOS 5D Mark III utilises the same 61-point wide-area AF system as the flagship EOS-1D X, providing exceptional sensitivity, precision and speed. One of the most advanced AF systems currently available, it features an impressive 41 cross-type points and five dual cross-type points, providing unsurpassed accuracy across the frame. The customisable AF pre-sets introduced in the EOS-1D X are also available, helping the capture of traditionally challenging subjects, and providing additional reliability in ituations where subject movement can be unpredictable. Highly accurate exposures are provided by Canon’s acclaimed iFCL metering system, which incorporates a 63-zone Dual-Layer sensor linked to each point of the AF system. Focus information gathered from the AF system is analysed alongside colour and luminance signals measured by the metering sensor itself, enabling the EOS 5D Mark III to deliver consistently accurate skin tones and excellent results in a wide range of shooting situations.
Creative performance without compromise
The EOS 5D Mark III features Canon’s latest DIGIC 5+ image processor, which powers a range of new functions without affecting the camera’s performance. 14-bit A/D conversion provides smoother tonal gradation and transitions between colours, while in-camera HDR shooting combines three different exposures and allows one of five preset tone maps to be applied, enabling photographers to capture all the detail in high contrast scenes. With in-camera RAW processing and editing capability, photographers also have the option to immediately begin post-processing their images while still on a shoot. The increased power of DIGIC 5+ also enables a range of tools which contribute to higher image quality. Lens peripheral illumination correction, Lens chromatic aberration correction (lateral and axial) and high ISO noise reduction are all performed in-camera without affecting performance, allowing photographers to continue shooting without any camera lag. Additionally, in-camera image rating via a dedicated button makes it easy for photographers to organise images ahead of post-production. The EOS 5D Mark III features a new Creative Photo button, which enables users to quickly select Picture Styles and capture multiple exposures, as well as offering direct access to the HDR shooting mode. In playback, pressing the Creative Photo button displays a new comparative playback function, displaying two images side-by-side to allow photographers to view, magnify and compare the quality of different exposures mid-shoot. For situations where photographers want to avoid being noticed, such as weddings, the EOS 5D Mark III also features a new silent shooting mode that dramatically reduces the sound of the shutter and mirror, ensuring they can work quietly in the background. A continuous silent mode is also available, enabling photographers to capture fastermoving subjects without attracting attention.
Read the rest here.
source: CanonRumors.com
