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iPhone average selling price to decrease - Analysts
Apple Inc. could see a bigger-than-expected decline in the average selling price for the iPhone as consumers gravitate toward cheaper models, according to analysts.
Deutsche Bank wrote that average selling prices (ASPs) for the key product category could drop between 4% and 6% in fiscal 2020, thanks to both the cheaper price of the iPhone 11 -- which starts at $699, compared with last year’s iPhone XR, which started at $749 -- along with reduced prices for previous generations like the iPhone 8 and 8 Plus. [Bloomberg]
Apple Inc. could see a bigger-than-expected decline in the average selling price for the iPhone as consumers gravitate toward cheaper models, according to analysts.
Deutsche Bank wrote that average selling prices (ASPs) for the key product category could drop between 4% and 6% in fiscal 2020, thanks to both the cheaper price of the iPhone 11 -- which starts at $699, compared with last year’s iPhone XR, which started at $749 -- along with reduced prices for previous generations like the iPhone 8 and 8 Plus. [Bloomberg]