Is there a psychological reason...

Wussy guys smoke other stuff ........ Real men smoke Camel

Its that subtlety of advertising and insecurity that @cguy mentioned .....

We all wanna be cool ..... like the guy in the ad, who is smoking as he slips off the rock and sprains his ankle ...

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cguy said:
I am fairly sure that the underlying psychological motivation is a sense of alienation paired with insecurity. Such people will latch on to a brand since it affords them a sense of belonging.

Fighting for, and “victory” for these brands gives them both the feeling of being included (by other people on their “side”), and “victory” of such brands serves as a form of validation (which they use to combat their overwhelming sense of insecurity).
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Also, C kicks Java’s ass!!!
 
Maybe it’s all you know from birth kind of subliminal. Eg, Parents could of worked at the Nike factory so all you hear is Nike this Nike that and your gifts every Christmas is Nike branded clothing. I bet if you asked an Italian who makes the best sports car they would say Ferrari.

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I'm not sure it is a specific condition as such but the issue comes from people associating a brand with their identity. It essentially becomes a part of who they are and how people see and perceive them and so they become so wrapped up in being an Apple guy for instance that they can't actually separate themselves from the brand anymore.

It's kind of like me being a software developer and so I can talk about "boring" software dev tech etc for hours. Trying to separate that from me would be stripping a part of my identity away from me. I have been using a computer fanatically since the age of 4; it's a huge part of defining who I am. Someone on the flipside that was raised in Alaska and had a very outdoorsy lifestyle might find my choice of lifestyle and identity a problem and believe I have an issue because I don't go outdoors as much as them. I could counter that their inability to use technology well is a problem for their placement in todays society.

Anyway, as long as this doesn't negatively impact their physical and mental well being people will always find something to identify with and incorporate into who they are as a person and others need to accept that not everything will be everyones cup of tea. Just remember that people who support Man Utd every weekend and know all the players appear just as problematic to the tech geek as the tech geek appears to the football fan :)
 
Here's another angle: for some it's about simplifying the work of deciding what to buy. They've found a product they like, the fits comfortably, that does the job the way they want it, and their "loyalty" to the brand is not so much a psychological identification or sense of belonging, but a way to head straight over, directly, to what they know they will like.

They have a Parker pen, they like the way the refills click into place, the like the nibs and the ink, and the weight of the pen in their hands. For such a person, it's probably less about being "a Parker guy" (with an I Love Parker Pens baseball-cap), but more about having figured out, from the myriad options, which one is Just Right.

If such a person loses their pen, they don't want to spend a few hours browsing through a luxury stationery shop, trying out dozens of other pens. And they definitely do not want to listen to anyone else's rave about the any other kind of pen. They'll sing their pen's praises, they'll defend their brand, and, for them, they'll even be right, given that all those attibutes are, after all, true for them. They're likely to go out and buy a new one as close as possible to identical to the one they previously had.
 
The_Ogre said:
@Craig is a prime example.

That idiot has been driving VW for the last 15 years - ever since his father gave him his first Beetle and even after the front brakes locked, the car made a front flip and landed back on it's wheels.

Right now he has an Up, Passat and Caddy. Every month one of those vehicles gives issue. Last month he had to replace one of the Passat's headlights. When it came back from the workshop, when he blows on the horn, the windshield wipers go on and the "Check Engine" warning comes up.

I swear, if his farm manager ever gives him the budget, he'll import this:

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You joke, before I got the caddy bus as a company vehicle I had an old caddy bakkie. That things brakes failed on me one day while heading downhill, at the traffic light was red. I went right through the intersection, luckily I was driving really slow. How I did not crap myself I still can't explain. I actually had to check the seat afterwards to double check.

Besides the one big bill on the passat I've been driving it for almost 5 years and almost 100k km's, and that one big bill was the only money that thing cost me. The up we've now also had for 5 years and 110k km, no issues. Caddy bus is on almost 300k m, also no issues.

And no I'm not brand blind, I've had two corolla's before, one was reliable as it could be, still driving now almost 14 years after I sold it. The other was a POS I wanted to set fire to. I also had a jetta 5 Tsi, that car I only had for a year, also wanted to set fire to it. Bloody unreliable.
 
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