iTunes gets cloudy.

Derrick

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When iTunes was just for music, there were few complications or complaints. But things are changing. Spotify has jumped onto the scene [http://spotify.com] and although it’s not yet available, the demo video is making music lovers drool and iTunes fans are beginning to jump ship.

Todays announcements from Apple surely need to bolster their hold on the industry or face loosing some rather fickle ground. We are likely to see new “Cocktail” type album downloads that feature much more than just music. Add to this their new HD releases and a possible full DRM-Free store, Apple will be taking up space…in more ways than one.

As most people have computers these days with large hard drives, they have been able to handle iTunes music on their machines without much trouble. However, should movie purchasing ever take off in South Africa, we can expect a season of Lost to take up just over 28GB of hard drive space – and that’s just one season. Movies are 3 to 4 GB each, your music collection is already busting at the seams of your 32GB iPhone, so what are we to do – or should I say, what is the customer starting to demand?

Rather than storing all your media locally on your machine, a logical move for Apple would be to store everything on iTunes’ servers in the cloud – which may be part of the reason behind Apple’s new massive 500,000 sqaure foot datacenter in North Carolina. If you bought a television show, movie or song, you’d be able to stream it from Apple’s servers. Or, if you wanted to take it with you, on your iPod or iPhone, you could download it and store a physical copy locally. There would be no risk in deleting content locally when you’re done with it, because Apple would have a copy for you to download again.

Months ago, there were rumors of such a service called Replay for iTunes 8, but nothing ever came of them. But since then, Apple has launched new services with bigger downloads and so to the need for such a service is also getting bigger. And it will continue to until either Apple, or their competition, steps up and does something about it.
 
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