Derrick
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- Joined
- Nov 22, 2010
- Messages
- 5,085
- Reaction score
- 5
The ITWeb site is the core around which the company was created and remains its mainstay in readers, revenue and profit.
The Web site was launched in 1996 – well ahead of the Internet boom – as a collection of information and news about the information technology sector. It has since developed into the default location to find news on the local technology industry and its vast database of all previously published articles represents the single biggest archive of information on the local information and communications technology sector.
Online advertising was relatively slow to take off in South Africa and even as Internet companies reached enormous (and unjustified) valuations in 1999 and 2000, online spending remained miniscule.
In recent years, however, an ever-greater number of companies and media buyers recognised the value inherent in a medium that is immediate, personal, eminently trackable and relatively cheap. ITWeb has seen online advertising revenue more than double in recent years and growth continues at a far greater pace than during the days of online hype. ITWeb and all associated services are available free to any who care to use it. The nature of the content, however, means the audience is self-filtering. News covered ranges from the financial results of companies in the space, to technologies that drive business, to legislation and regulation that impacts the industry. Casual technology users – home computer users, for instance – are not catered for and find little of interest outside of product reviews. On the other hand, those who make technology buying decisions for companies large or small, companies that provide technology solutions of any kind and investors find it an invaluable resource.
A more general readership for ITWeb articles is found on partner Web sites, such as MWeb, Ananzi, Mail & Guardian and Sunday Times, to which ITWeb supplies selected content.
The Web site was launched in 1996 – well ahead of the Internet boom – as a collection of information and news about the information technology sector. It has since developed into the default location to find news on the local technology industry and its vast database of all previously published articles represents the single biggest archive of information on the local information and communications technology sector.
Online advertising was relatively slow to take off in South Africa and even as Internet companies reached enormous (and unjustified) valuations in 1999 and 2000, online spending remained miniscule.
In recent years, however, an ever-greater number of companies and media buyers recognised the value inherent in a medium that is immediate, personal, eminently trackable and relatively cheap. ITWeb has seen online advertising revenue more than double in recent years and growth continues at a far greater pace than during the days of online hype. ITWeb and all associated services are available free to any who care to use it. The nature of the content, however, means the audience is self-filtering. News covered ranges from the financial results of companies in the space, to technologies that drive business, to legislation and regulation that impacts the industry. Casual technology users – home computer users, for instance – are not catered for and find little of interest outside of product reviews. On the other hand, those who make technology buying decisions for companies large or small, companies that provide technology solutions of any kind and investors find it an invaluable resource.
A more general readership for ITWeb articles is found on partner Web sites, such as MWeb, Ananzi, Mail & Guardian and Sunday Times, to which ITWeb supplies selected content.