Lego MMOG to be released

[James]

Billund, Denmark - March 5, 2007 - The LEGO(R) Group today announced it has commenced a working relationship with NetDevil(R) to develop a massively multiplayer online gaming experience to further engage its dedicated and active community.

"As children around the world continue to spend more time online, we are developing new and engaging ways for them to interact with our brand," said Lisbeth Valther Pallesen, Executive Vice President, Community, Education and Direct Division LEGO Group. "The LEGO brand represents construction, creativity and problem solving -- values that complement the MMOG market. By merging the online world of social interaction with physical play, the LEGO brand is providing new experiences for children, as well as fans. NetDevil's technological capability, openness to work with a large community, and enthusiasm for the LEGO brand make them a natural partner."

"Playing with LEGO bricks and developing online worlds are both creative activities. To bring them together is deeply professionally satisfying and we look forward to working with the LEGO team," said Scott Brown, president of NetDevil.

OMW, what next..... THE SIMS MMORPG!

 

[LabAnimal]

I used to have TONS of LEGO as a kid - It must be really tough nowadays for the company to stay competitive!.

 

[stoke]

I dreamed of having LEGO as a kid.
Tooo damn expensive for a bunch of pressed plastic.

 

[doobiwan]

Woot! That's absolutely awesome, I can't wait! The mind boggles and the possibilities.

Sims MMO has already been done Re simsville and Second life . . .