Its no use trying the game if your heart is still else where,there is a bit of lacking in the end game content thats true,its still pretty new.
In all respects it is similar to WoW in many ways,but always has its unique touches here and there,its quests are an area that shines.They are quite entertaining and the mainline epic quests are what keeps you going.Its especially a sweet spot for Tolkien Fans and even for non-fans the Middle Earth Driven Story is line entertaining at the least.
I'm only lvl 31 now and the rate of exploration is boundless,I hit a new area so often and its massive with an abundance of quests,I can't really speak for endgame content but lvling is much more fun than WoW.
Although WoW is fully matured in respects to end game,Blizzard have managed to create such a "Time Sink" Game its absolutely ridiculous for reasonable,balanced everyday people to play or compete,I can understand that it is a lucrative business model for them to have people spend so much time in a game,but its unreasonable I'm afraid.
I don't know what kind of Time sink LOTRO will require endgame but I'm here to find out,this game seems less time consuming which is appealing to me.