Marius
Administrator
- Joined
- Aug 29, 2012
- Messages
- 1,676
- Reaction score
- 459
Lucy Bradshaw is the general manager of Maxis at Electronic Arts.
In her role as general manager, Bradshaw sets the roadmap for development, manages the P&L and delivers blockbuster entertainment to audiences worldwide. Maxis employs over 450 people and has operations in Guilford (UK), Salt Lake City, Emeryville and Redwood Shores.
Prior to her current role, Lucy was the senior vice president and general manager of Maxis – Emeryville, where she was responsible for the franchise development of all titles created by the Maxis Studio. In this role, she managed development of SimCity 3000, The Sims, SimCity 4, The Sims 2 and the Spore and Darkspore franchises.
In her role as general manager, Bradshaw sets the roadmap for development, manages the P&L and delivers blockbuster entertainment to audiences worldwide. Maxis employs over 450 people and has operations in Guilford (UK), Salt Lake City, Emeryville and Redwood Shores.
Prior to her current role, Lucy was the senior vice president and general manager of Maxis – Emeryville, where she was responsible for the franchise development of all titles created by the Maxis Studio. In this role, she managed development of SimCity 3000, The Sims, SimCity 4, The Sims 2 and the Spore and Darkspore franchises.