Market fragmentation in SA's e-commerce space

Jan

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Big problem coming for Takealot merchants

Merchants who exclusively sell through Takealot are potentially missing out on a significant number of sales as competition among South Africa’s e-commerce marketplaces heats up.

While Takealot makes up most of the web traffic and online sales volume among South African online marketplaces, estimates place these at 50% to 60% of the total market.
 
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