First, the fury: As we exclusively revealed on the Windows Weekly podcast on Thursday, Microsoft is circulating a memo internally, telling its employees they can no longer use the term “Metro” for unspecified “legal reasons.”
Metro, in case you’ve been living under a rock, is the design language Microsoft developed first for the Zune HD and then formalized for Windows Phone. It’s the basis for the new experiences and apps in Windows 8 as well, though it’s important for this discussion that you remember that Windows 8 is not the first or only time Microsoft has used Metro-type interfaces. (This design language is all over the Xbox 360 Dashboard, Office 2013, Outlook.com, and even Microsoft’s web site, among other products and services.)
Windows 8, of course, is an odd beast. It has two operating environments, the traditional desktop, with its Win32-based applications and services, and the new “Metro” environment, with its new Metro-style apps and experiences. I put Metro in quotes there because this is what I call this environment: Microsoft refuses to call it anything, and after pressing for several long and difficult minutes during a briefing earlier this year, one of the architects behind it finally told me, exasperated, “It’s just Windows. It’s nothing else. Just Windows.”
Microsoft’s inability to name this and other experiences in Windows 8 has been a problem for me here on the SuperSite and for Raphael Rivera and me in our new book, “Windows 8 Secrets.” So we’ve taken the stance that we’re going to name those things that Microsoft will not. So Metro it is. Windows 8 has two user experiences: Metro and the desktop.
Except, of course, that Microsoft is now not allowing anyone in the company to use the term Metro. Ignoring for a moment the details of why this is so—rumors are rampant, but frankly, I don’t really care—an internal Microsoft memo has directed employees to use the term Windows 8 apps as a replacement for Metro apps (or “Metro-style” apps). And the Metro UI is now referred to as the Windows 8 UI, or “other appropriate terminology.”