Jeremy Proome
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#DroidRage ? #Android is the best thing to happen to mobile since the Nokia 3210
FIY: Microsoft's #droidrage campaign results in #windowsrage on Twitter
http://www.theverge.com/2012/12/6/3734852/twitter-droidrage-windowsrage-windows-phone-microsoft
Glass houses, meet stones.
Microsoft's Windows Phone team reignited its #droidrage Twitter stunt this week, a campaign that offers free Windows Phones to Android malware victims. After originally creating it almost a year ago, Microsoft has remained relatively quiet in its anti-Android quest. Earlier this week, the official Windows Phone Twitter account kicked off #droidrage again in a series of Tweets including "wait for your Android phone to get infected with malware" and "buy a Windows Phone and connect with people you care about instead of some hacker plotting in a dank basement."
The account has been sharing stories from other Twitter users who appear to have encountered Android malware. Google removed 27 malware-infected apps from its Play Store last year, a move that prompted Microsoft to start its campaign, but despite an upward trend in Android malware, there's no evidence to suggest it's as bad as Microsoft makes out. Google is also making changes to Android 4.2 to include a malware scanner that analyzes "sideloaded" apps for malware threats. With no recent high profile Android malware stories, Microsoft kicked off #droidrage again, seemingly out of the blue, and it has backfired.
"#droidrage turns to #windowsrage in marketing blunder"
Twitter users have created a #windowsrage hash tag that is full of users upset by Microsoft's latest marketing misstep. The company's fascination with being anti-Google reached its peak recently after the Bing division launched its "scroogled" campaign to directly attack Google's "unfair pay-to-rank shopping practices." It's the latest in a host of anti-Google attacks from Microsoft ranging from the Gmail man to newspaper ads bashing Google's privacy changes. It's clear from the #droidrage effort that end users don't always take to these in your face marketing campaigns. Perhaps the Windows Phone team will now focus on the challenges it has with its own product before trying to take down the most widely used mobile operating system.
wait, let me get this straight- microsoft is dogging on android for the amount of malware it has- waaaaahahaha that is so rich.
ja neh, MS throwing a jab at Google must be indicating something. You make up your own conclusion.
Sometimes things go exactly as planned, other times – as Microsoft found out – things fail with a loud bang. The software giant has been on an offensive against Google lately – the Scroogled campaign and, more recently, the #DroidRage campaign.
Except most of the Twitter missiles that Microsoft though users will fire at Android as part of the campaign were smacked right into Windows Phone.
Here’s how it started:
Do you have an Android malware horror story? Reply with #DroidRage with your best/worst story and we may have a get-well present for you.
5 December 2012 1:47 am via SocialEngage@windowsphone
Windows Phone
And here are some of the responses they got:
Microsoft #DroidRage campaign produced a 200% increase in windows phones sales yesterday, analysts are uncertain if that was 2 or 3 devices
about 11 hours ago via web@zackster
Zac Spitzer
I tried to buy a Nexus 4 but the device is so popular to get one! I wish it was less popular like Windows Phone. #DroidRage @WindowsPhone
about 21 hours ago via D Saif@iSaifu
Saif
I once thought about writing malware for a @windowsphone but then I thought, aren't they suffering enough? #DroidRage #WindowsRage
about 21 hours ago via web@Tarakiyee
Mohammad Tarakiyee
My pathetic underlings failed to shoot down the escape pod since it had "no life forms aboard." Death Star plans: gone. #DroidRage
5 December 2012 11:19 am via web@Durf
Peter Durfee
As @elementary puts it:
"Mudslinging is the most honest and intelligent way to promote a product." - Said No One Ever. #DroidRage
about 13 hours ago via Twitter for Mac@elementary
elementary
There are a few actual complaints against Android that were sent in, but for the most part it’s snarky, wry comments.
google should develop a decent operating system for PCs that will get microsofts attention.
Chrome is heading that way BUT I wish they would buy Ubuntu and refine it to be an immediate competitor. If Google were to drive Ubuntu the drivers and software will follow quickly. This is what I believe Google should do.
Funny you should say Ubuntu seeing that Google use Goobuntu inhouse![]()