Galactica
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Link.Sanral has roped in celebrities to endorse e-tolling.
Its new advertising campaign features Minnie Dlamini, Khanyi Mbau and DJ Tbo Touch, with each endorsing e-tolling with the catch phrase "I'm for e-tolls".
But the execution of the ad oozes cheesiness and lacks authenticity.
Dlamini gushes: "At the end of the day, e-tolls are for a higher quality of life, for better roads, for efficiency, for safety.
"And, as a woman who drives a lot, I'm for all those things."
Actress and socialite Mbau earnestly lists the benefits of using the Gauteng freeways.
"Look, I'm for the safety e-tolls propose, but I'm not for the amount they want. I'm not for how much they bill us."
[video=youtube;23C9v3s9nYQ]https://www.youtube.com/watch?v=23C9v3s9nYQ[/video]