Minnie drives into e-tolls storm

Galactica

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Sanral has roped in celebrities to endorse e-tolling.

Its new advertising campaign features Minnie Dlamini, Khanyi Mbau and DJ Tbo Touch, with each endorsing e-tolling with the catch phrase "I'm for e-tolls".

But the execution of the ad oozes cheesiness and lacks authenticity.

Dlamini gushes: "At the end of the day, e-tolls are for a higher quality of life, for better roads, for efficiency, for safety.

"And, as a woman who drives a lot, I'm for all those things."

Actress and socialite Mbau earnestly lists the benefits of using the Gauteng freeways.

"Look, I'm for the safety e-tolls propose, but I'm not for the amount they want. I'm not for how much they bill us."
Link.

[video=youtube;23C9v3s9nYQ]https://www.youtube.com/watch?v=23C9v3s9nYQ[/video]
 
[video=youtube;ogvgSQabffE]https://www.youtube.com/watch?v=ogvgSQabffE[/video]
 
Time for me to go to the asa again.
 
Who are these people? Never seen or heard of them before.
 
Are we allowed to tweet them? "So you've sold your soul to Satan."
 
Why did SANRAL disable the comments on their YouTube videos?

Endorsing with transparency...
 
Clearly not that popular with all South Africans.
As it has been said before, the forum represents a small demographic of the population...hence people on here don't know them. They are quite household names to the majority.
 
As it has been said before, the forum represents a small demographic of the population...hence people on here don't know them. They are quite household names to the majority.

Enough to garner e-toll support under the masses?
 
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