neotel advertising

A

Avenue

Expert Member
Joined
Aug 10, 2007
Messages
4,357
Reaction score
17
Location
Johannesburg
is it just me, or has neotel created absolutely no brand awareness- I have not talked to one single person outside of this forum who knows who neotel is- this is a little concerning- are we looking at telkoms younger and more incompetent sibling?? ok stupid question, you cant get any more incompetent, but lets say equally useless
 
Yeh, their marketing has been poor to say the least. One would think they would attempt to create some brand awareness prior to launching their products.
 
Neotel did advertise in the Star News paper in FEB....
I think people are not even aware of the Second National Operator...
I think for now it is word of mouth.....
A friend who owns a business never even knew that there is a second national operator.
Yet again, Do not blame him as he has no internet connection at home.
 
Last edited:
they arent like a local bakery or something, that doenst have any money. I mean these guys should have adds, on tv, at cinema, along the road. I dont like cell c, but one thing I must credit them for is that they knew how to create brand awareness.
The only reason I found out about Neotel was because I had heard that there was going to be another operator, and I went looking for info
 
I think they must hold off the hectic advertising until they have a lot of coverage in the Jhb, CPT and Durbs ... and then once their coverage is adequate ... start having promotions in big shopping centres ... giving away lots of hats and pens and stuff, as well as selling packages there and then and getting people signed in 5 minutes. That is where the biggest brand awareness will begin.
 
There has clearly been a decision made to not advertise. They still waiting for their network to be finalised. I said it once and ill say it again, they have launched a year to early.

What we have been seeing is in no way a launch. This time next year i think we should start seeing ads. It's sad though, cause we all have waited long enough.
 
Call it an Alpha launch ... the Beta is coming, and then the distributable

jak3 said:
There has clearly been a decision made to not advertise. They still waiting for their network to be finalised. I said it once and ill say it again, they have launched a year to early.

What we have been seeing is in no way a launch. This time next year i think we should start seeing ads. It's sad though, cause we all have waited long enough.
Click to expand...
 
Boss` wife complains about telkom friday
I tell her to go with neotel instead

"neowhat? Is that something like skype?"

They really should get themselves a better marketing department.
 
Trust me ... at the moment, they don't want to go for full on marketing ... remember ... how many users are complaining about things at the moment, and there aren't even a lot ... they first want to expand the areas, and make sure they can provide a really good service ... because marketing too early is worse then no marketing. If they start marketing fully now, and people are not happy, bad word of mouth will move like wildfire (Human Nature), and it will cause big issues. They will probably start marketing next year in much more depth. Look at iBurst when they first launched ... not many people knew about them ... my parents found out through a friend in IT. Then when they had enough coverage ... they began to market properly.
 
Hi all

We will actually be launching our advertising campaign soon. The TV ad is being finalised as we speak and will be on the airwaves by August,
 
Neotel said:
Hi all

We will actually be launching our advertising campaign soon. The TV ad is being finalised as we speak and will be on the airwaves by August,
Click to expand...

Is this the normal 31 day August or the longer Neotel 100 day August? :D:eek:
 
Neotel have been advertsing on Supersport during the Tour de France.
 
You must log in or register to reply here.
Back
Top
Sign up to the MyBroadband newsletter
X