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The launch comes just as the European Commission drafts a new packaging regulation that could see capsules made of standard aluminum and plastics disappear from shelves.
First announced back in October, the launch of home-compostable pods became live in France and Switzerland this week, as the result of 3 years of R&D for Nespresso. The company, which reported more than CHF6 billion in revenue in FY2022, has been actively working towards its sustainability efforts, through the “Positive Cup” initiative. The release of these compostable cups represents a key milestone for the brand, especially in the context of increased scrutiny regarding the environmental impact of its single-use products.
Nespresso Launches Its First Paper-Based Compostable Capsules
The coffee giant launches a collection of home-compostable capsules in France and Switzerland, as a response to mounting pressure around the wasteful nature of aluminium pods .
www.forbes.com
