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Netflix aiming for Showmax with local content
Netflix Inc. sees the opening of new crime-drama series Queen Sono as the first of many original African TV series that will win the U.S. giant a bigger slice of a market still dominated by satellite TV.
The tale of a South African secret agent seeking to uncover the truth behind the death of her freedom-fighter mother will be followed by a Zambian animation series, a Cape Town-set mystery-thriller and an as-yet-untitled Nigerian production.
They’ve all been commissioned by Dorothy Ghettuba, a Kenyan producer hired by Netflix last year to seek out content from the continent of more than 1 billion people.
[Bloomberg]
Netflix Inc. sees the opening of new crime-drama series Queen Sono as the first of many original African TV series that will win the U.S. giant a bigger slice of a market still dominated by satellite TV.
The tale of a South African secret agent seeking to uncover the truth behind the death of her freedom-fighter mother will be followed by a Zambian animation series, a Cape Town-set mystery-thriller and an as-yet-untitled Nigerian production.
They’ve all been commissioned by Dorothy Ghettuba, a Kenyan producer hired by Netflix last year to seek out content from the continent of more than 1 billion people.
[Bloomberg]