Netflix has spent four years rethinking the way it serves movies and TV shows to its customers over the internet, and it's in the process of rolling out the result. Pretty soon the company's streams will use up to 20 percent less data, though Netflix is confident that no one will notice any degradation in picture quality. In fact, the content you care about most may actually start looking better than it does today. Variety has the backstory on the company's new encoding process which, rather than apply blanket rules across the entire catalog, now adjusts the quality level depending on the content you're streaming.