New Firefox Plugin: Google Pagerank and Alexa

Derrick

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SearchStatus, a tool designed to allow users to gauge how any Web site in the world is performing, is said to have been made more powerful in its latest release, version 1.20.

It now includes both of the major popularity ranking systems, Alexa and Compete, along with Google’s PageRank, the company says. These metrics are claimed to be critical to Web and search marketing professionals looking to understand a Web site’s popularity, be it their own, a client’s or a competitor’s.

With over 500 000 downloads of the software, SearchStatus is claimed to have become a standard tool for search marketers around the world. Like Firefox itself, SearchStatus is a free and open-source product, requiring no licensing fees and promoting user additions and modifications.

Its user base is estimated to be in the tens of thousands around the world. Its supporters include Matt Cutts, lead engineer of Google; Danny Sullivan, the acknowledged father of search engine optimisation, and Geoff Mack, product manager of Alexa.

SearchStatus appears as a small dashboard in the corner of a Firefox or Mozilla browser window that can be moved around and customised. Craig Raw, CTO at Quirk eMarketing and the developer of SearchStatus, believes that its simplicity, ease of use, and complete feature set, are the key factors behind the widget’s success.

“SearchStatus provides extensive search-related information about a site – all conveniently displayed in one discreet and compact toolbar,” says Raw.

ICTWorld
 
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