New Land Rover Freelander

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FiestaST

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The Freelander is coming back in 2026.

Revived Freelander brand reveals new logo ahead of first car in 2026

Joint venture between JLR and Chery is set to launch this time next year with a mid-sized PHEV SUV

The first model in JLR's new Freelander range will be a tech-led, electrified, full-size SUV that will be launched in the second half of 2026, JLR’s head of China has said.

JLR showed the logo for the revived Freelander brand in a recent presentation to investors, when it explained how the company is resetting its China business with joint venture partner Chery.

Chery is developing the Freelander electrified range using an in-house "flexible" platform, JLR China head Qing Pan told investors. JLR, meanwhile, is responsible for the design of the new cars.

Autocar has learned that the platform will be Chery’s T1X, which is also used by the company’s Jaecoo, Omoda and Chery brands. The first model is set to be a plug-in hybrid with a design that blends chunky off-road visual cues with a Porsche Macan-style coupé shape.

The first car will “echo the original spirit of Freelander but brought up to date to appeal to discerning, technologically savvy Chinese consumers,” said Qing.

The Freelander range will be launched first in China, with the “potential for global expansion”, according to Qing.

The Freelander will give JLR’s joint venture a replacement for China-built models, including the Land Rover Discovery Sport and Range Rover Evoque, which are ending production this year.

The Freelander will sit in different market segment from JLR’s imported high-end models in the country, such as the Range Rover, Range Rover Sport and Land Rover Defender.

www.autocar.co.uk

Freelander will return in a year's time – and here's our first look at the branding... | Autocar

Joint venture between JLR and Chery is set to launch this time next year with a mid-sized PHEV SUV
www.autocar.co.uk www.autocar.co.uk

https://twitter.com/x/status/1942511714265596320

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www.autocar.co.uk

New Freelander leaked! Crash test reveals design of reborn 4x4 | Autocar

New Chery-JLR SUV will be revealed in full on 31 March, but images of a crash-tested car have surfaced early
www.autocar.co.uk www.autocar.co.uk

"...Although the vehicles pictured are heavily damaged, they clearly draw on the original Land Rover Freelander, with blocky proportions and squared-off lights front and rear. Indeed, the front lighting graphic matches the distinctive design released by Chery earlier this week.

While Freelanders will at first be sold only in the Chinese market, there is “potential for global expansion”, JLR China president Qing Pan said previously. Chery is developing the electrified model range using an in-house-developed "flexible" platform, Pan said.

Autocar has learned that this is Chery’s T1X platform, which underpins various cars from its other brands, such as the Jaecoo 7. The first new Freelander is set to be a plug-in hybrid. It will “echo the original spirit of Freelander but [be] brought up to date to appeal to discerning, technologically savvy Chinese consumers,” Pan said.

The new Freelander will give Chery JLR's factory a replacement for the Land Rover Discovery Sport and Range Rover Evoque, production of which will end this year. It will sit in different market segment from JLR’s imported high-end models in China, such as the Range Rover, Range Rover Sport and Land Rover Defender. JLR has said the new Freelander will be sold in a network of its own dedicated, Chery-run dealerships...."

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The Freelander is back! JLR and Chery revive the old 4x4, but this time as its own brand

And here’s your first glimpse of the concept car

Two years after promising to revive the Land Rover Freelander but without calling it ‘a Land Rover’, we’ve been given our first look at the, um, Not a Land Rover Freelander.

The product of a joint venture between JLR and Chery (y’know, the one related to Omoda and Jaecoo and so many others) obviously our first taste had to come in the form of a concept vehicle.

So say hello then to the Concept 97, which reveals a number of key design details including an absolute slab of a front end, an absolute slab of a rear end, and a profile that sits somewhere between Rolls-Royce Cullinan and Toyota Land Cruiser.
Inside there’s a huge central touchscreen, plus an even huger digital display that stretches across the entirety of the dashboard.

 
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