Looks like Blizzard is taking some lessons from EVE
Introducing the WoW Token
TLDR: Players can now buy WoW tokens from the cash shop. These tokens are then sold on a special AH in the game for gold. The player buying the token can use it to get a month of game time.
Blizzard hasn't said what the price of the tokens will be, but that it will be initially determined by them and then driven by supply and demand. The transaction is also once-off. The player buying the token from the AH cannot sell it again, just use it.
Introducing the WoW Token
TLDR: Players can now buy WoW tokens from the cash shop. These tokens are then sold on a special AH in the game for gold. The player buying the token can use it to get a month of game time.
Blizzard hasn't said what the price of the tokens will be, but that it will be initially determined by them and then driven by supply and demand. The transaction is also once-off. The player buying the token from the AH cannot sell it again, just use it.