Nifty or Gimmick?

Rouxenator

Dank meme lord
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From the friendly folks that brought you the road sign reading camera, should you not be paying attention while driving, there is a new trick. SBSA, or Side Blind Spot Alert, is demonstrated by EuroNCAP in this short video :

[video=youtube;pR3CshSkruc]http://www.youtube.com/watch?v=pR3CshSkruc[/video]

Nifty safety feature or just a marketing gimmick?
 
Still requires the driver to actually bother activating his indicator and looking at his mirrors... there's the problem.
 
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