Nifty or Gimmick?

[Rouxenator]

From the friendly folks that brought you the road sign reading camera, should you not be paying attention while driving, there is a new trick. SBSA, or Side Blind Spot Alert, is demonstrated by EuroNCAP in this short video :

[video=youtube;pR3CshSkruc]http://www.youtube.com/watch?v=pR3CshSkruc[/video]

Nifty safety feature or just a marketing gimmick?

 

[Quantum Theory]

It's good, but mostly quite an expensive extra...

 

[Drifter]

Comes standard in the Ford Kuga.

 

[srothman]

Still requires the driver to actually bother activating his indicator and looking at his mirrors... there's the problem.