NPD Group


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Nov 22, 2010
The NPD Group, founded in 1967, is the leading global provider of consumer and retail market research information for a wide range of industries. We provide critical consumer behavior and point-of-sale (POS) information and industry expertise across more industries than any other market research company.

NPD market research products and services are available for the following industry sectors: Automotive, Beauty, Commercial Technology, Consumer Technology, Entertainment, Fashion, Food & Beverage, Foodservice, Home, Office Supplies, Software, Sports, Toys, and Wireless.

Their market research includes topicssich as:

  • Identify new business opportunities
  • Guide new product development
  • Develop marketing strategies
  • Enhance sales force performance
  • Strengthen category management
  • Optimize promotion/advertising mix
  • Understand consumer behavior and customer satisfaction
  • Increase market share

Their clients include manufacturers, retailers, and service companies in all of the industries we serve. We also provide market research information to foodservice operators, technology distributors, and financial services providers that track the industry sectors we monitor. NPD has over 1600 clients, ranging from Fortune 100 leaders to smaller businesses.