RichardG
Honorary Master
Source:
http://www.screenafrica.com/page/news/film/1636745-World-class-cinema-experience-in-SA#.UoxG9OKyNTA
http://www.screenafrica.com/page/news/film/1636745-World-class-cinema-experience-in-SA#.UoxG9OKyNTA
By the end of November 2013 all 149 of the projectors at South African cinema chain Nu Metro will be 100% digital. This means that moviegoers will get the latest world-class sound and visual experience as provided by Nu Metro’s Belgium equipment partners Barco.
Global technology company Barco has also offered the cinema chain the use of three 3D sound systems as part of this digital conversion. These systems, called Auro, are three of only 150 in the world, giving viewers a brilliant, immersive sound experience.
Auro is due for installation at the Nu Metro complexes in Hyde Park, Johannesburg; Pavilion in Durban; and at the V & A Waterfront in Cape Town in January 2014.
As part of this roll-out process, Nu Metro is installing 50 other 3D screens with RealD 3D technology to its circuit nationwide.
In addition to all these upgrades, Nu Metro has launched a new VIP cinema concept called Scene, which is described as a ‘new supreme luxury cinema and lounge’, available to audiences now.
Selected cinemas have been refurbished with luxurious fully reclining leather chairs to watch movies in ultimate comfort.
Scene also has its own exclusive lounge to enjoy drinks and light meals as well as freshly prepared gourmet sandwiches, burger platters and desserts.
“Nu Metro Cinemas is a progressive cinema business with a true focus on delivering a premium entertainment experience. We will continue to innovate our offering so that South Africans get the world-class cinema offering they deserve,” says Luke Roberts, general manager of Nu Metro Cinemas.
“Our VIP offering, Scene, is the first of its kind in South Africa and a concept that has worked extremely well overseas,” he concludes.