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Paramount+ adds 7 million subscribers in a quarter
Paramount+, the streaming service that ViacomCBS Inc. is using to compete with rivals Netflix and Disney+, ended last year with 32.8 million subscribers, a sign that the media company’s investment in streaming is starting to pay off.
ViacomCBS, which said it’s changing its name to Paramount Global in a separate announcement, broke out Paramount+’s subscriber number for the first time while reporting its results for the final quarter of 2021.
[Bloomberg]
Paramount+, the streaming service that ViacomCBS Inc. is using to compete with rivals Netflix and Disney+, ended last year with 32.8 million subscribers, a sign that the media company’s investment in streaming is starting to pay off.
ViacomCBS, which said it’s changing its name to Paramount Global in a separate announcement, broke out Paramount+’s subscriber number for the first time while reporting its results for the final quarter of 2021.
[Bloomberg]