- Nov 22, 2010
Pinterest is a pinboard-styled social photo sharing website. The service allows users to create and manage theme-based image collections. The site's mission statement is to "connect everyone in the world through the 'things' they find interesting." Pinterest is managed by Cold Brew Labs, a team based in Palo Alto, California. It is speculated that Pinterest is used more by women than men. The simplicity to share interest such as fashion and food caters to the demographic of women. Its current usage has made Pinterest a useful and rising tool for e-commerce. The continuation of its growth and reach partly depends on the help it gets from major social players.