There are some projects which try to measure sentiment in a stock together with looking at the traditional company stats like P/E ratio, leverage etc. For example analysing what could happen to Disney stock because Johnny Depp now has restraint order for alegedly abusing his wife. So not just reacting to the possibility of a backlash against Disney as a family orientated brand, but measuring reaction and trying make an accurate prediction on how this will affect Disney revenue if at all. And doing so without introducing own bias.
It's clear that stock prices are driven by more than a company's actual value or even the value of their brands or even their patents, but also so by perception. So need to do more than focus on stats if you want to predict the market. And you have to do across many companies.
So you need algorithms which can analyse social media as well as traditional media. A fun challenge