Proposed press release....this week?

Peapod

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Here is a proposed tickler for regional rags (northglen news and highveld observer type localised rags) to get folk to sit up and take notice...comments please (remembering that I am articulate but not a media professional, so be kind in your crit :o )

Media Release for Letters Pages, Editorial or General Release:
Telecommunications: Friend or Foe to SA Economy

It is with interest and bated breath that this writer has been watching developments on South Africa’s first consumer driven internet forum www.myadsl.co.za. A forum dedicated to the reform of South African telecommunications industry and to the bringing to book of our incumbent telecommunications provider.

They are doing a sterling job of shedding light on unacceptable business practice, particularly so because they put their money where their mouth is. In April, they secured a hearing with the regulator ICASA in which our incumbent was taken to task on several issues, not the least of which was the affordability of network connectivity.

They have rattled cages all over the country and abroad. They have shed light on so many aspects of our incumbent’s failure to perform and resultant impact on our population and economy that it is impossible not to sit up and take notice.

Amusingly, they have challenged the Proudly South African Campaign to rescind our incumbent’s membership based on the company’s appalling track record with regards to fair competition and labour policy. Laughably, our incumbent’s reach stretches so far as to make such an expulsion impossible – they are founding members of the Proudly South African campaign. How does that make other members feel one wonders.

To quote just one gem on intelligence off the forum, an extract taken from the US Securities and Exchange Commission Filing of 2004; Our incumbent telecommunications provider reports:

“We intend to continue to reduce our fixed-line headcount over the next few years. Our ability to implement optimal employee reductions is limited by South African labour laws. In addition, legal requirements make such reductions costly. We also face pressure from labour unions in South Africa who oppose employee reductions and may encounter resistance from the Government of the Republic of South Africa if the reductions conflict with the Government's social objectives at the time. If we are unable to reduce the number of our fixed-line employees and employee expenses or if significant labour unrest results from implementation of our fixed-line employee reduction program, our ability to compete may be harmed and our net profit could decline."

MyAdsl challenge this statement with the fact that a reduction to date of over 30 thousand people (yes you did read that correctly) has gone unchallenged by the government and quite understandably so; the government have a large and substantial stake in the incumbent and revenue is revenue. Why would the government do anything to protect the rights and the welfare of labour when their dividend would take a hit?

Furthermore, MyAdsl point out that South Africa is the only country on the planet where the policy of the incumbent is to reduce fixed line services. In fact, they point out that less that 10% of the population of the country can afford a fixed line service. MyAdsl also state that certain fixed line call charges are more expensive than any other country in the world and three times more expensive than the country that came in second place. However our incumbent’s published after tax profit for 2004 was R4, 592 billion (which equates to R12, 58 million in profit per day).

This is from a company that published their objectives in a Strategic Services Agreement in 1997 including the following statements;

“Satisfy economically viable demand for basic needs in telephony service for all South Africans and increase coverage of priority customers, such as educational and medical facilities, community centers and governmental agencies” and to “Assist economic growth in South Africa by providing a national telecommunications infrastructure which will promote the creation of an "information society” and to “Promote the maintenance of employment within the core areas of Telkom, to the extent possible”

One doesn’t have to look too far to see why these South Africans are so up in arms.

This writer says more strength to them. As a regular reader of the forum it would be my recommendation that any South African who shells out a cent to our incumbent in any way shape or form, takes a look. They can be found at www.myadsl.co.za. The next US Securities and Exchange Commission Filing is due on the 6th June 2005 - watch this space…
 
Nicely written. Public awareness to our plight can only aid in our endeavors. It's sickening that they continue to get away with exploiting the country for financial gain - what's as sickening is they were given the right to do so by the government.
 
bekdik said:
nice. shouldn't myadsl be mybroadband?
I too am curious - and this pertains to the bumper-sticker's too. MyBroadband/MyADSL - are they interchangeable? One would think that MyBroadband would encompass ADSL but I dont know for sure. What is the official stance?
 
Hey Peapod,

Just a few things....

Media Release for Letters Pages, Editorial or General Release:
Telecommunications: Friend or Foe to SA Economy

Who is this media release being sent out on behalf of? This needs to be made clear otherwise the chances of it being published are greatly reduced. Perhaps rpm will agree to have this sent out as an official MyAdsl press release? Otherwise, perhaps you could make it known that this release is sent out on behalf of a loose, informal association of people working through MyAdsl but not necessarily on behalf of the owner of MyAdsl. I think this is quite an important point.

It is with interest and bated breath that this writer has been watching developments on South Africa’s first consumer driven internet forum www.myadsl.co.za. A forum dedicated to the reform of South African telecommunications industry and to the bringing to book of our incumbent telecommunications provider.

I think it may be better to avoid first person references and better to use collective pronouns ("we" "us" etc) where appropriate, which is almost never in a press release. When used appropriately, this reinforces the fact that the view being expressed here is not a single individual's view, but the view of a group of people. However, that being said, its best to stick to the 'observer' position - as you have done throughout this piece. The reason for this is that, even though the press release is written by a member of this group, press releases are specifically formatted to allow newspapers to simply "insert" without having to make these kinds of changes. Half the stuff you read in newspaper's are actually press releases - but you wouldn't know because they are written as if a reporter has gone out and written it.

They are doing a sterling job of shedding light on unacceptable business practice, particularly so because they put their money where their mouth is. In April, they secured a hearing with the regulator ICASA in which our incumbent was taken to task on several issues, not the least of which was the affordability of network connectivity.

They have rattled cages all over the country and abroad. They have shed light on so many aspects of our incumbent’s failure to perform and resultant impact on our population and economy that it is impossible not to sit up and take notice.

Amusingly, they have challenged the Proudly South African Campaign to rescind our incumbent’s membership based on the company’s appalling track record with regards to fair competition and labour policy. Laughably, our incumbent’s reach stretches so far as to make such an expulsion impossible – they are founding members of the Proudly South African campaign. How does that make other members feel one wonders.

Nice nice!

To quote just one gem on intelligence off the forum, an extract taken from the US Securities and Exchange Commission Filing of 2004; Our incumbent telecommunications provider reports:

“We intend to continue to reduce our fixed-line headcount over the next few years. Our ability to implement optimal employee reductions is limited by South African labour laws. In addition, legal requirements make such reductions costly. We also face pressure from labour unions in South Africa who oppose employee reductions and may encounter resistance from the Government of the Republic of South Africa if the reductions conflict with the Government's social objectives at the time. If we are unable to reduce the number of our fixed-line employees and employee expenses or if significant labour unrest results from implementation of our fixed-line employee reduction program, our ability to compete may be harmed and our net profit could decline."

MyAdsl challenge this statement with the fact that a reduction to date of over 30 thousand people (yes you did read that correctly) has gone unchallenged by the government and quite understandably so; the government have a large and substantial stake in the incumbent and revenue is revenue. Why would the government do anything to protect the rights and the welfare of labour when their dividend would take a hit?

Maybe speak to MaD about this labour issue. I know he has been in contact with labour in the past, and maybe he can provide a bit of information about labour's position that will make this point even stronger.

Furthermore, MyAdsl point out that South Africa is the only country on the planet where the policy of the incumbent is to reduce fixed line services. In fact, they point out that less that 10% of the population of the country can afford a fixed line service. MyAdsl also state that certain fixed line call charges are more expensive than any other country in the world and three times more expensive than the country that came in second place. However our incumbent’s published after tax profit for 2004 was R4, 592 billion (which equates to R12, 58 million in profit per day).


Ooooh, this is getting tricky. Maybe it is best to reword the first statement in this quote? It is not entirely accurate to say that it is Telkom's "policy" to reduce fixed lines. Perhaps instead you could say "Furthermore, MyAdsl points out that South Africa is one of the only countries on the planet where the incumbent's policies have resulted in the continued decline of the number of fixed lines in service. South Africa now has less telephone lines in operation than we did five years ago."

Saying that "less than 10% of the population can afford a telephone line" is probably not the best measure to use. Whilst technically accurate, this measure includes all people under the age of 18. I suggest that maybe you cite one of the following instead - 75% of SA households do not have a fixed line; or there are only 5 residential lines per 100 people. Just my suggestion.


This is from a company that published their objectives in a Strategic Services Agreement in 1997 including the following statements;

“Satisfy economically viable demand for basic needs in telephony service for all South Africans and increase coverage of priority customers, such as educational and medical facilities, community centers and governmental agencies” and to “Assist economic growth in South Africa by providing a national telecommunications infrastructure which will promote the creation of an "information society” and to “Promote the maintenance of employment within the core areas of Telkom, to the extent possible”

One doesn’t have to look too far to see why these South Africans are so up in arms.

Maybe you could back this up by saying something like, "One doesn't have to look too far to see why these South Africans are so up in arms. Report after report comes out confirming that Government and Telkom's telecommunications policies are severly harming South Africa's economy. These reports reinforce that SA's telecommunications charges are amongst the highest in the world, and in several cases, THE highest".

This writer says more strength to them. As a regular reader of the forum it would be my recommendation that any South African who shells out a cent to our incumbent in any way shape or form, takes a look. They can be found at www.myadsl.co.za. The next US Securities and Exchange Commission Filing is due on the 6th June 2005 - watch this space…

See comments above about writing in the third person.

My comments - use 'em don't use 'em :) Other than that, a most excellent piece. Please note that I tend to be criticised because when I write I come across as harsh or more aggressive than I intend to - so please ignore any harsh-sounding statements!!

You are really doing an excellent job Peapod. You are certainly inspiring me to do more, and you have a gift for rallying people. So I want to thank you and offer 100% support for all your initiatives. We need more people like you!
 
Peapod, you certainly do have a way with words. Very well written. I look forward to an influx of new members.
 
Excellent so far...

I would be prepared to bet that Teklom already have a Damage Control team set up to keep an eye on myadsl and to try figurin out how to deflect the biggest problems facing them... As if......
this press release or letter should be sent out as soon as possible before Teklom have time to think of more feeble excuses heheh... :D

WretchedToad :D
 
Shucks thanks folks for your praise and most excellent suggestions.


As we are always referred to inthe press as MyADSL I am going to stick to that unless instructed otherwise by IC and RPM...RPM has copy of letter and is coming back to me.

I intend to distribute this letter/editorial type release to localised papers - Northglen News, South Coast Mail and so on so that average Joe sitting on the lav on a wednesday night can read about this alongside the local high school's fete announcements. It is to cast a wider net than mainstream dailies.

Even if they dont publish, their editors will be informed and might be motivated to write editorial or run articles that highlight other issues all leading to the same thing - information!

I also intend to follow this up on or around the 6th June with commentary on the latest SEC filing.

Any other feedback most gratefully received.
:)
 
ic said:
LOL, the commander in chief is RPM, and the decision is not mine to make, it is RPM's decision :).ROFL, do people still do that, sit on the lav & read stuff...:D
The lav is the one place one can get away from it all, and nothing beats a good piece of reading material while seeing a dark friend off at the coast
 
Urgent

Guys, I need someone to translate my piece into sensible afrikaans PLEASE...
Aseblief tog. My afrikaans is so *** sleg ek kannie eers begin om dit te doen nie.
 
Final Copy for Release Today (with Translation to Afrikaans)

And here it is folks, going to 56 (peapod adds: now updated to 105 - with correct names and email addresses) regional newspapers around the country :cool:
For general publication or letters pages

Incumbent: Friend or Foe to SA Economy

It is with interest and bated breath that this writer has been watching developments on South Africa’s first consumer driven internet forum www.MyADSL.co.za. A forum dedicated to the reform of South African telecommunications industry and to the bringing to book of our incumbent telecommunications provider.

They are doing a sterling job of shedding light on unacceptable business practice, particularly so because they put their money where their mouth is. In April, they secured a hearing with the regulator ICASA in which our incumbent was taken to task on several issues, not the least of which was the affordability of network connectivity.

They have rattled cages all over the country and abroad. They have shed light on so many aspects of our incumbent’s failure to perform and resultant impact on our population and economy that it is impossible not to sit up and take notice.

Amusingly, they have challenged the Proudly South African Campaign to rescind our incumbent’s membership based on the company’s appalling track record with regards to fair competition and labour policy. Laughably, our incumbent’s reach stretches so far as to make such an expulsion impossible – they are founding members of the Proudly South African campaign. How does that make other members feel one wonders.

To quote just one gem on intelligence off the forum, an extract taken from the US Securities and Exchange Commission Filing of 2004;

“We intend to continue to reduce our fixed-line headcount over the next few years. Our ability to implement optimal employee reductions is limited by South African labour laws. In addition, legal requirements make such reductions costly. We also face pressure from labour unions in South Africa who oppose employee reductions and may encounter resistance from the Government of the Republic of South Africa if the reductions conflict with the Government's social objectives at the time. If we are unable to reduce the number of our fixed-line employees and employee expenses or if significant labour unrest results from implementation of our fixed-line employee reduction program, our ability to compete may be harmed and our net profit could decline.
MyADSL challenge this statement with the fact that a reduction to date of over 30 thousand people (yes you did read that correctly) has gone largely unchallenged by the government and quite understandably so; the government have a large and substantial stake in the incumbent and revenue is revenue. Why would the government do anything to protect the rights and the welfare of labour when their dividend would take a hit?

Furthermore, MyADSL point out that South Africa is the only country on the planet where the trend is to reduce fixed line services. In fact, MyADSL point out that the vast majority of the population of South Africa cannot afford a fixed line service. South Africa now has less telephone lines in operation than it did five years ago. MyADSL also state that certain fixed line call charges are more expensive than any other country in the world and three times more expensive than the country that came in second place. No wonder our incumbent’s published after tax profit for 2004 was R4, 592 billion (which equates to R12, 58 million in profit per day).

This is from a company that published their objectives in a Strategic Services Agreement in 1997 including the following statements;

Satisfy economically viable demand for basic needs in telephony service for all South Africans and increase coverage of priority customers, such as educational and medical facilities, community centers and governmental agencies … Assist economic growth in South Africa by providing a national telecommunications infrastructure which will promote the creation of an "information society” … Promote the maintenance of employment within the core areas of Telkom, to the extent possible

To what extent our incumbent has achieved this is challenged openly by the forum. Report after report is published confirming that Government and our incumbent’s telecommunications policies are severely harming South Africa's economy. These reports reinforce that SA's connectivity charges are amongst the highest in the world, and in several cases, the highest.

One doesn’t have to look too far to see why these South Africans are so up in arms.

This writer says more strength to them. As a regular reader of the forum it would be my recommendation that any South African who shells out a cent to our incumbent in any way shape or form, takes a look. They can be found at www.MyADSL.co.za. The next US Securities and Exchange Commission Filing is due on the 6th June 2005 - watch this space…
 
Last edited:
Afrikaans Copy

And in Afrikaans - with kindest thanks to T.Moose
Vastelynverskaffer: Vriend of vyand van SA se ekonomie

Dit is met groot belangstelling en afwagting wat hierdie skrywer vir 'n geruime tyd al die ontwikkelings op Suid-Afrika se eerste verbruikers aangedrewe Internet forum, www.myadsl.co.za, dop hou. Die forum beywer homself vir die herforming van Suid-Afrika se telekommunikasie industrie asook om die huidige vastelyn verskaffer tot verantwoording te bring.

Hulle doen skitterende werk deur lig te werp op onaanvaarbare besignheids-prakteik, en skroom nie om hul geld te sit waar hul monde is nie. In April het hulle daarin geslaag om 'n publieke verhoor by die regulator OKOSA te organiseer waarin die huidige vastelyn verskaffer taai vrae moes beantwoord oor verskeie onderwerpe, onder andere oor die bekostigbaarheid van netwerk konnektiwiteit in die land.

Reg oor die land asook oorsee het hulle soveel opslae gemaak deur lig te werp op verskeie aspekte van ons diensverskaffer se onderprestasie - asook die impak daarvan op die populasie en ekonomie - dat dit onmoontlik is om nie regop te sit en te luister nie.

Tot groot vermaak het hulle die Trots Suid-Afrikaanse veldtog uitgedaag om die diensverskaffer se lidmaadskap te verwyder as gevolg van hul swak rekord as dit kom by regverdige kompetisie en arbeids prakteik. Ironies genoeg strek die diensverskaffer se invloed so vêr dat dit onmoontlik is om hul lidmaadskap terug te trek - hulle is mede stigters van die Trots Suid-Afrikaanse veldtog. Hoe dit van die ander lede laat voel kan mens net wonder.

Om maar een van die intelligente opmerkings van die forum aan te haal, 'n stuk wat uit die Verenigde State se "Securities and Exchange Commission" se bevindings van 2004 geneem is:

"Ons is van plan om voort te gaan met die vermindering van ons vastelyn koptelling oor die volgende paar jaar. Ons vermoë om optimale werknemer-verminderings te bewerkstellig is beperk deur Suid-Afrika se arbeids wetgewing. Boonop maak wetiglikke verpligtings sulke verminderings duur. Verder kry ons sterk opposisie van arbeids unies in Suid Afrika wat die werknemer verminderings teenstaan, en kan ons moontlik verdere teenstand kry van die Regering van die Republiek van Suid Afrika sou die verminderings met die Regering se sosiale mikpunte op die tydstip konflikteer. Sou ons nie daarin slaag om die hoeveelheid vastelyn werknemers en werknemer uitgawes te verminder nie, of as merkwaardige arbeids onrus sou voortspring uit die implimentering van ons vastelyn werknemers-vermindering program, is dit moontlik dat ons kapasiteit om te kompeteer sou seerkry en ons netto-wins sou daal."

MyADSL daag hierdie stelling uit met die feit dat die vermindering tot op datum van meer as dertig-duisend werknemers (ja, u het korrek gelees) grootliks on-uitgedaag deur die regering voortgegaan het, en heeltemal verstaanbaar so; die regering besit 'n groot aandeel in die vastelyn verskaffer en inkomste is immers inkomste. Waarom sou die regering iets doen om die regte en welvaart van werknemers te beskerm as dit hulle divident sou skade berokken?

Buiten dit wys MyADSL daarop dat Suid-Afrika die enigste land op die planeet is waar die tendens is om vastelyn dienste te verminder. In teendeel, MyADSL wys daarop dat die oorgrote meerderheid van die bevolking van Suid-Afrika nie 'n vastelyn diens kan bekostig nie. Suid Afrika het tans minder telefoon lyne in operasie as net vyf jaar gelede. Verder wys myADSL daarop dat sekere vastelyn oproep kostes duurder is as in enige ander land op aarde en drie keer so duur soos die land wat tweede duurste is. Dit is dan geen verassing dat ons vastelyn verskaffer se na-belaste wins R4,592bn in 2004 was nie, 'n bedrag wat oms***el in R12,58 miljoen elke dag van die jaar.

Dit dan van 'n maatskappy wat sy mikpunte gepubliseer het in 'n Strategiese Diense Ooreenkoms in 1997 wat die volgende stellings bevat het:

"Stel ekonomies-lewensvatbare aanvraag vir basiese benodighede in telefoniese dienste vir alle Suid Afrikaners tevrede en brei dekking van prioriteits kliente, soos akademiese en mediese fasiliteite, gemeenskaps sentrums en regerings agentskappe uit... Ondersteun ekonomiese groei in Suid Afrika deur nationale telekommunikasie infrastruktuur te verskaf wat sal lei tot die tot stand koming van 'n 'inligtings-gemeenskap'... Bevorder die behouding van werkverskaffing binne die kern areas van Telkom tot die mate moontlik"

Tot watter mate ons diensverskaffer hierdie doelwitte bereik het word openlik op die forum uitgedaag. Verslag na verslag word gepubliseer wat bevestig dat die Regering en ons diensverskaffer se telekommunikasie beleidspunte die ekonomie van Suid Afrika erg skade aandoen. Hierdie verslae herbevestig dat Suid Afrika se konnektiwiteits kostes van die hoogstes in die wêreld is, en in verskeie gevalle, die hoogste.

Mens hoef nie vêr te kyk om te verstaan hoekom hierdie Suid Afrikaners so ongelukkig is nie.

Hierdie skrywer sê: meer mag aan hulle. As 'n gereelde leser van die forum stel ek voor dat elke Suid Afrikaner wat 'n sent uitvurk aan ons telekommunikasie verskaffer in enige wyse of vorm 'n besoekie gaan aflê. Hulle kan gevind word by www.myadsl.co.za. Die volgende VN "Securities and Exchange Commision" bevindings word op die 6de Junie 2005 bekend gemaak - hou hierdie ruimte dop...
 
could you forward me their detials so i can send all the press release stuff that goes with it?
ta.
 
Okay, its done. Took me a whole day but worth it....I think. See messages back below;

From: Ellen Raubenheimer [mailto:[email protected]]
Sent: 23 May 2005 17:06
To: peapod
Subject: Re: For Attention: The Editor - Ellen Raubenheimer

Thanks for e-mail but we are community papers and concentrate on local issues and not national.

----- Original Message -----
From: peapod
To: [email protected]
Sent: Monday, May 23, 2005 4:49 PM
Subject: For Attention: The Editor - Ellen Raubenheimer

Alex News, Fourways Review, Inside Out, Leisure Options, Midrand Reporter, North Eastern Tribune, Northcliff / Melville Times, Randburg Sun, Rosebank Killarney Gazette and the Sandton Chronicle,

For Attention: The Editor - Ellen Raubenheimer

Dear Ellen

Please could you consider the attached document (in English or Afrikaans) for publication in your newspapers? I have written it to be easily adaptable for either the letters pages or as editorial with the minimum of fuss. (Although the Afrikaans copy may need a spell check!) Please feel free to print my name if you use the copy as a letter but please do not print my personal contact details. If you use it as editorial, then I really don’t mind who gets the by-line. If it provokes your interest and you would prefer a different angle, please get in touch with me – I have volumes of information and data to provide you with.
and my response...
Hi Ellen

Thanks for the speedy response. I think you will find that this is regional – it affects every community. The reason our incumbent gets away with murder is because nobody is prepared to take them on, not even government. I personally fought Telkom here in Ballito to install ADSL but had to do all their demographics for them, campaign for over 18 months and kick and scream for what was a standard service 20 km’s down the road in Durban. By their own admission, they made more revenue out of the 100+ would be users here who spent over R3500 a month on dialup. Our economy takes a hit every day because of their unfair pricing structures – ask around in your community how many companies have to close down because their phone bill is more than 50% of their operating costs? Why should people in poorer communities be denied access to a basic telephone service? If you can honestly say that you know people who have never had issue with or been affected by our incumbent in any way shape or form, then by all means, ignore us.

Kindest regards
 
Yup - had the same line of crap when I approached my local political idiot - delete that - representative about taking action against the incumbent.

It's a national issue, not a community issue. LOL.

That's why the communities must get involved as themselves, so that they can be represented as communities. Increase in power onehundredfold.
 
Its actually laughable - Carte Blanche says its a localised issuse, local rags say its a national issue.
I say who the flicking hell makes up a nation if not communities?
 
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