- Apr 15, 2005
http://mashable.com/2012/05/11/apple-to-drop-google-maps/Citing “trusted sources,” 9to5Mac reports that Apple is using its purchases of Placebase, C3 Technologies, and Poly9 to create a “complete mapping database.” In addition to better performance, the new feature will also sport a 3D mode. 3D won’t be standard, but users can click on a button to enable it. “This 3D mode is said to essentially be technology straight from C3 Technologies: beautiful, realisitic graphics based on de-classified missile target algorithms,” according to the report. The move comes after Apple ditched Google Maps in its latest version of iPhoto for iPad in early March. Apple could not be reached for comment. A foe of Google on many fronts, Apple has been working on improving its mapping software since it bought Placeware in 2009. The next year, Apple acquired Poly9, a provider of 3D mapping solutions. In 2011, Apple bought C3, which also provides 3D mapping technology and absorbed the principals of the company. The video below shows C3′s technology in action. The activity represents a focus for Apple on another improvement to its mobile experience. Similarly, when Apple wanted to add voice-recognition functionality to iOS, it bought Siri in 2010 and later incorporated it into iOS 5.