SA Airlink changes its name

[BusinessTech]

SA Airlink changes its name

Privately-owned regional airline SA Airlink has changed its company name to Airlink, as part of a strategy to distinguish itself as a totally independent airline.

 

[Jet-Fighter7700]

just remove SA, maybe to differentiate itself from the titanic of SAA?

 

[konfab]

Brand South Africa is an communist dictatorship masquerading as a democracy, so I can understand why they don't want to have it in their brand.

 

[Binary_Bark]

WOW Thats Massive™

From SA Airlink to Airlink.
How many days did it take for them to come up with that one

 

[Sinbad]

just remove SA, maybe to differentiate itself from the titanic of SAA?

That's exactly what it says

 

[Johnatan56]

WOW Thats Massive™

From SA Airlink to Airlink.
How many days did it take for them to come up with that one

The question is more how long it took them to do the impact assessment and the costs of that change.
You don't change your brand name unless there are significant benefits, since people will remember the old one, and systems have to update to reflect the new one.