SABC Botches BRICS Breakfast Broadcast

LazyLion

LazyLion

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http://mg.co.za/article/2013-03-27-tna-sabc-brics-breakfast-briefing-say-what

The five leaders representing the emerging-nation bloc were all due to address the media for the first time on Wednesday during the fifth Brics (Brazil, Russia, India, China, South Africa) summit, with the event being broadcast on national television.

But many South Africans were left scratching their heads and wondering what exactly the most powerful figures in the developing world had to say after the SABC neglected to turn up the volume on the translations.

President Jacob Zuma and India's Commerce Minister Anand Sharma both addressed the delegation in English, with both underlining the prospects the Brics group have before them.

"The opportunities are immense. The time is now for the Brics business council to lead private sector investment and development," Zuma said.

Sharma added that the onus was on the group to lead the fight against youth unemployment and identify economic sectors that would stimulate the global economy.

"We have to ensure that the agenda our leaders adopt will be taken with great cooperation," he added.

Barely audible
But Brazil's President Dilma Rouseff, Russia's President Vladimir Putin and China's President Xi Jinping all spoke in their native langauges.

Consequently, nobody outside the auditorium clearly heard what they said. Interpreters eagerly relayed the trio's sentences but their translations were only broadcast as a small din under their voices.

Viewers quickly took to Twitter to voice their contempt at seemingly being disregarded.

"So is no one at the SABC noticing that the translations aren't loud enough?!?," asked Lukhanyo Neer.

"Obviously the translation service is not for those of us watching. *Poor planning & total disregard for viewers*," tweeted Mkhuleko Hlengwa, leader of the Inkhatha Freedom Party's youth brigade and South Africa's youngest MP.

Nicole Naicker echoed Hlengwa's sentiment and tweeted: "For people watching the Brics, SABC shouldn't assume that we understand all the languages."

Dennis Mashigo was particularly peeved.

"Some idiot at the SABC forgot that all this dignitaries will be speaking in their mother tongue, so we get no translation," he tweeted.

'Massive' event
The SABC's chief operating officer Hlaudi Motsoeneng told the Mail & Guardian that the event was an important one for the SABC.

"For us it's massive," he said. "This is the first time in this country where you have all the leaders of the [Brics] countries talking to the public. It was wonderful."

Motsoeneng acknowledged that there were technical problems with the broadcast but said it was part of a learning curve for the broadcaster.

"This is the first time that we've done that, where you have different leaders who can't speak a certain language," he said.

"We should sit down and discuss how we should handle such situations where you have people speaking different languages."

Should a similar situation arise in future, one option might be to use subtitles, he said.

Despite the technical glitches, Motsoeneng said that the SABC did not receive any complaints about the broadcast but feedback on the programme was good.
Click to expand...
 
Motsoeneng acknowledged that there were technical problems with the broadcast but said it was part of a learning curve for the broadcaster.
Click to expand...

Ahahhahahahahaaahahaha! these chops never fail to amuse :D .... holy schidt yes ... the national broadcaster has never transmitted translation of speeches in other languages nor have they ever use subtitles in their entire 80-odd years of existence :D :D
 
Despite the technical glitches, Motsoeneng said that the SABC did not receive any complaints about the broadcast but feedback on the programme was good.
Click to expand...

Which is a good indication of the general public’s degree of interest in the broadcast (wonder if the New Age scored any bucks for the breakfast).
 
Alliterative news headlines are a dying art.
 
I thought Motseoneng has been [-]fired[/-] suspended. He gets rid of an entire board and he's left standing?
 
Motsoeneng acknowledged that there were technical problems with the broadcast but said it was part of a learning curve for the broadcaster.
"This is the first time that we've done that, where you have different leaders who can't speak a certain language," he said.
Click to expand...
Priceless, first time in the history of the SABC that translations are required, gobsmacked :D

Despite the technical glitches, Motsoeneng said that the SABC did not receive any complaints about the broadcast but feedback on the programme was good.
Click to expand...

That should tell you a story, either nobody cares or nobody was watching, not that your service was profoundly good and that you can pat yourself on the back about it.

The mind boggles.
 
Motsoeneng acknowledged that there were technical problems with the broadcast but said it was part of a learning curve for the broadcaster.

"This is the first time that we've done that, where you have different leaders who can't speak a certain language," he said.

"We should sit down and discuss how we should handle such situations where you have people speaking different languages."
Click to expand...

You push the volume slider up, you fscking knob...
 
R13... said:
I thought Motseoneng has been [-]fired[/-] suspended. He gets rid of an entire board and he's left standing?
Click to expand...

Yip. Precisely what the ANC were after. Their deployed cadre is now the last man standing...
 
The BRIS all think they can get something out of China, but China doesn't really need them. India is competition for one. Russia is also has shared land with China. South Africa can be bought out and flooded with Chinese labour and we will buy their HiSense and Huawei stuff. Everyone thinks that Chinese must be rich and stupid, they have so much cash and they don't know what to do with it. Oh well.
 
MickZA said:
I was thinking "SABC Bricks BRICS Breakfast Broadcast" would have been better but decided it was too nerdy :)
Click to expand...

HA HA HA It would indeed have been better if it were not for the too many B's in there :D
 
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