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Question of the Day: What is your stance on AI?
Scout (SUV Brand)
- Thread starter FiestaST
- Start date
FiestaST
Honorary Master
The Fast Lane Car insert of the Scout models
FiestaST
Honorary Master
The Scout Traveler wants to conquer America with tweed, denim, and 800 Volts
In 1980, when International Harvester switched off the assembly line for the original Scout II, nobody in their right mind could have predicted that four decades later a German automotive empire would resurrect the badge to lead an all-electric offensive across the American heartland.
Volkswagen essentially scooped up the dormant trademark by chance when it absorbed commercial truck maker Navistar in 2021, and rather than letting the historic nameplate collect dust, Wolfsburg committed €2 billion to build a clean-sheet assembly complex in Blythewood, South Carolina. That was a wild roll of the dice. VW struggled to decode the North American truck psyche for years, dishing out uninspired crossovers and struggling with software woes under its Cariad division.
The irony of this resurrection is sweet. To ensure Scout avoids that familiar bog, the brass took an unusually pragmatic step: they looked outside their own walls. By leaning into cross-border tech alliances with XPeng for software development (and possibly the EREV powertrain) and injecting billions into Rivian for cutting-edge electrical architectures, VW granted Scout a clean slate.
That freedom gave the design team license to build vehicles with authentic character - trucks that look proper rather than aerodynamic bars of soap. And instead of playing it safe with a single crowd-pleasing show truck, Scout rolled out two manifestos on the upcoming Traveler SUV: the Mountainside and the Trail-Ready Concept.
What makes these concepts so special is that they are not cynical marketing trims stitched together with some contrast piping and cheap dealer decals. They are two distinct visions of what an offroader should be. One chases the ski-lodge crowd with tailored, muted restraint, and the other turns the dial to 11 with raw steel, integrated winches, and hunger for jagged rocks.
I'll start with Mountainside, because it tackles the looks that normally make my eyes roll - the so-called "quiet luxury." Usually, it's a marketing code for charging extra cash to paint the plastic trim beige and delete every button. But here, it actually lands. The exterior comes in a shade called Morning Dusk - a charcoal brown that looks understated in the shade, but catches the low morning sun to reveal shimmering golden metallic flakes.
www.arenaev.com
blog.scoutmotors.com
In 1980, when International Harvester switched off the assembly line for the original Scout II, nobody in their right mind could have predicted that four decades later a German automotive empire would resurrect the badge to lead an all-electric offensive across the American heartland.
Volkswagen essentially scooped up the dormant trademark by chance when it absorbed commercial truck maker Navistar in 2021, and rather than letting the historic nameplate collect dust, Wolfsburg committed €2 billion to build a clean-sheet assembly complex in Blythewood, South Carolina. That was a wild roll of the dice. VW struggled to decode the North American truck psyche for years, dishing out uninspired crossovers and struggling with software woes under its Cariad division.
The irony of this resurrection is sweet. To ensure Scout avoids that familiar bog, the brass took an unusually pragmatic step: they looked outside their own walls. By leaning into cross-border tech alliances with XPeng for software development (and possibly the EREV powertrain) and injecting billions into Rivian for cutting-edge electrical architectures, VW granted Scout a clean slate.
That freedom gave the design team license to build vehicles with authentic character - trucks that look proper rather than aerodynamic bars of soap. And instead of playing it safe with a single crowd-pleasing show truck, Scout rolled out two manifestos on the upcoming Traveler SUV: the Mountainside and the Trail-Ready Concept.
What makes these concepts so special is that they are not cynical marketing trims stitched together with some contrast piping and cheap dealer decals. They are two distinct visions of what an offroader should be. One chases the ski-lodge crowd with tailored, muted restraint, and the other turns the dial to 11 with raw steel, integrated winches, and hunger for jagged rocks.
I'll start with Mountainside, because it tackles the looks that normally make my eyes roll - the so-called "quiet luxury." Usually, it's a marketing code for charging extra cash to paint the plastic trim beige and delete every button. But here, it actually lands. The exterior comes in a shade called Morning Dusk - a charcoal brown that looks understated in the shade, but catches the low morning sun to reveal shimmering golden metallic flakes.
The Scout Traveler wants to conquer America with tweed, denim, and 800 Volts
Scout Motors reveals two strikingly distinct personalities for its upcoming Traveler SUV, with tailored alpine quiet luxury and hardcore, beadlock-equipped trail utility.
www.arenaev.com
Two New Sides of the Scout Traveler – Scout Motors Stories
blog.scoutmotors.com