Scout (SUV Brand)

Scouting report: inside VW's new off-road brand

The Scout name is being revived as a VW Group-backed maker of off-road EVs

It would be easy to dismiss Scout Motors as yet another retro revival, a way of trying to attach some emotion to new electric vehicles by sticking a nostalgic logo on the bonnet.

Or even as just another new Volkswagen Group sub-brand designed to protect the conglomerate’s share in the tough North American market.

Dig beneath the surface, though, and Scout is far more interesting – even if it isn’t a brand too well known to UK readers, and one that, for now, won’t be sold here.

For one thing, what’s not to love about a retro-styled Jeep Wrangler rival? For another, the unusual set-up of Scout could have a significant influence on the future development processes of one of the world’s biggest car firms.

Scout Motors isn’t technically a Volkswagen Group brand: it’s an independent stand-alone company based in the US but owned by the VW Group.

While Scott Keogh, boss of Volkswagen USA, also serves as CEO of Scout, it otherwise has its own staff and facilities. It is, in effect, a start-up created purely to make a new line of highly capable off-road EVs.

www.autocar.co.uk

Everything you need to know about Scout, VW's new 4x4 brand | Autocar

The Scout name is being revived as a VW Group-backed maker of off-road EVs
www.autocar.co.uk www.autocar.co.uk

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