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The massive cost of AI-powered search engines
The AI-powered language models Google and Microsoft are incorporating into their search engines will come at a massive cost to the companies, as the technology requires much more computing resources per query than traditional search engines, Ars Technica reports.
Morgan Stanley analysts estimate Google could face a $6 billion (R110 billion) expense increase "if ChatGPT-like AI were to handle half the queries it receives with 50-word answers".
The AI-powered language models Google and Microsoft are incorporating into their search engines will come at a massive cost to the companies, as the technology requires much more computing resources per query than traditional search engines, Ars Technica reports.
Morgan Stanley analysts estimate Google could face a $6 billion (R110 billion) expense increase "if ChatGPT-like AI were to handle half the queries it receives with 50-word answers".