Selling a lotta bread, making a lotta dough

Chicken Boo

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From here: http://www.busrep.co.za/index.php?fSectionId=552&fArticleId=5377777
Pioneer foods were recently fined R195mil for colluding in the price-fixing of bread.

Now another story:
http://www.busrep.co.za/index.php?fSectionId=552&fArticleId=5392353

Pioneer, along with Tiger brands and Premier foods, are responsible for fixing the wheat-milling prices (between these 3 lies 90% of bread/bread-related industry in SA). Tiger and Premier appear to have fixed themselves an additional deal where their cooperation (with the inquiry) results in reduced penalties, but Pioneer is looking at a fine of 10% of turnover... R1.6 billion. Whoa.

A fine like that would certainly send a strong signal to other price-fixers but there's a large question here - where are these fines going? To the national budget? Would it not be better to force the corrupt companies to lower their prices and effectively put something back in the consumer's pocket directly?

Also, while I have only admiration and gratitude for the fact that this matter did go to a tribunal and that it is public knowledge now, I think that stories like this need to dominate news headlines. Personal interest stories about what this one did to that one and the like are just fluffy distractions that Pioneer foods and their ilk effectively thrive on.
 
the fines are paid to treasury, so supposedly all citizens of SA should get some benefit (although with the number of luxury german sedans treasury seems to be financing, some citizens are benefiting a fair amount more than others)

IMO though these fines only serve to increase prices for consumers (anyone seen a decrease in the price of bread/wheat products ?). How do you think Pioneer, Tiger and Premier are going to make up for those losses? ... and let's face it, if they don't make up the losses, they'll be out of business in the not too distant future.

... the fines are just nailing our nads to the floor and making life for the average joe more and more difficult
 
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