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Big questions over R3.5-billion MultiChoice bet
In the past year and a half, MultiChoice has pumped nearly R3.5 billion into the recently relaunched Showmax, a sign of major confidence in the video streaming service's ability to help arrest its parent company's recent financial battles.
However, at least one prominent research firm does not believe the service will achieve even 10% of its highly ambitious subscriber target, raising doubts over its five-year revenue goal for the service.
In the past year and a half, MultiChoice has pumped nearly R3.5 billion into the recently relaunched Showmax, a sign of major confidence in the video streaming service's ability to help arrest its parent company's recent financial battles.
However, at least one prominent research firm does not believe the service will achieve even 10% of its highly ambitious subscriber target, raising doubts over its five-year revenue goal for the service.