“It’s just too much. So, apps have sort of, because of the fragmentation … confused people,” he said.
“Instead of finding the app to pay my telecom bill, I would just like to talk to my phone and say: ‘It’s time to pay my telephone bill’ and let the phone figure out what the best app is,” said Willis.
Already, technologies such as Apple’s Siri, Google’s recently launched smart messaging app Allo, and Amazon Echo enable “the idea of just being able to talk to a device and let it figure out”, said Willis.
“In other words, if I tell my device, order me a pizza, it knows what type of pizza I like and which vendor I like,” he explained.