Sony's challenge for 2008: Take on software companies

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http://ces.cnet.com/best-of-ces/8301-13855_1-9843429-67.html?tag=head

One of the first examples of this strategy will be an expansion of the PlayStation Network. The network now is mostly used by gamers. Sony wants to turn it into a platform to deliver video, too. Sony will hold a press conference in two months to discuss changes to the PlayStation 3.


Stringer wouldn't directly comment on whether the Blu-ray consortium paid money to Warner to put its movies exclusively on Blu-ray. Stringer said Warner saw the value of the format but dodged discussing financial terms. "I think you are going to have to take that announcement at face value," he said.

The HD DVD group paid Paramount to commit to publishing its movies on the HD DVD format for a specified period of time in 2007. It was seen as a victory by the HD DVD group, but Blu-ray backers called the deal a form of a bribe.


Sony is also looking at incorporating its Cell processor, which currently sits inside of the PlayStation3, in other products. Cell is particularly good at manipulating video streams. The company even held a contest among engineers to design new applications. However, Sony didn't put a firm date on when some of these devices might come out or what they might be.

--The PlayStation 2 will become the device that Sony will use to take on the Nintendo Wii. Titles like Guitar Hero have sold well with PlayStation 2 and consumers can expect to see more casual games and non-core gamer games coming out, said Kaz Hirai, chief executive of Sony Computer Entertainment, which oversees video consoles
 
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