Spreadable butter

[Quixotic]

Struggling, as is the case every Winter, to make quick sandwiches, I never could understand why this has not spread, excuse pun. Here for 10 years or so and still waiting:

From Wiki I Can't Believe It's Not Butter! is a butter substitute produced by Becel/Flora/Promise, which is a subsidiary of Unilever.[2]

The J.H. Filbert company, based in Baltimore, Maryland, invented the product in 1979, and first marketed it in 1981.[1] The company was acquired by Unilever in 1986, who also received the butter-substitute brand for $1. Unilever then expanded its sales of the product, previously only available primarily in the Washington/Baltimore area, throughout the United States in 1988, and later to the United Kingdom and Canada in 1991.[3][4][5][6] The product was put on the market in Germany in 2011 and in Chile in 2012. Advertisements featuring the product often end with the question, "I Can't Believe It's Not Butter, can you?"​

 

[GoofySmurf]

Struggling, as is the case every Winter, to make quick sandwiches, I never could understand why this has not spread, excuse pun. Here for 10 years or so and still waiting:

From Wiki I Can't Believe It's Not Butter! is a butter substitute produced by Becel/Flora/Promise, which is a subsidiary of Unilever.[2]

The J.H. Filbert company, based in Baltimore, Maryland, invented the product in 1979, and first marketed it in 1981.[1] The company was acquired by Unilever in 1986, who also received the butter-substitute brand for $1. Unilever then expanded its sales of the product, previously only available primarily in the Washington/Baltimore area, throughout the United States in 1988, and later to the United Kingdom and Canada in 1991.[3][4][5][6] The product was put on the market in Germany in 2011 and in Chile in 2012. Advertisements featuring the product often end with the question, "I Can't Believe It's Not Butter, can you?"​

View attachment 62159

Isn't all butter Spreadable butter ?

 

[Chevron]

Isn't all butter Spreadable butter ?

I think you're confusing margarine and butter.

 

[bwana]

What's Butro?

 

[GoofySmurf]

Nope im pretty sure I use butter

 

[maumau]

You should only use butter, never any other type of butter-like spread which our bodies are not designed to assimilate.

To make a sandwich we put a little butter in a glass bowl and put it on low power in the micro for one or two seconds. For toasted sandwiches you can leave it in for longer and let the butter go really soft.

 

[googoodoll]

What's Butro?

http://www.clover.co.za/product-view/55/clover-butro

 

[bwana]

http://www.clover.co.za/product-view/55/clover-butro

I meant if it's not classified as spreadable butter, then what is it?

FWIW I grew up with I Can't Believe It's Not Butter! and believe me, I can.

 

[googoodoll]

I meant if it's not classified as spreadable butter, then what is it?

Fake spreadable butter

 

[Pooky]

I would buy Butro, I like it, but it's more expensive than proper butter.

 

[bwana]

Fake spreadable butter

So is I Can't Believe It's Not Butter!™!

 

[Quixotic]

It's the ease of spreadability. Butro is hard(ly) that. Benchmark should be magarine. I Can't Believe is close and taste is significantly better than magarine.

 

[googoodoll]

Nope im pretty sure I use butter

Real butter is rock hard... Unless you slice it and put it on your bread.

 

[Quixotic]

You should only use butter, never any other type of butter-like spread which our bodies are not designed to assimilate.

To make a sandwich we put a little butter in a glass bowl and put it on low power in the micro for one or two seconds. For toasted sandwiches you can leave it in for longer and let the butter go really soft.

Have to wash the glass bowl now

 

[googoodoll]

Flora margarine tastes the best in my opinion. Its not so thick and plastic-like.

Stork bake for baking.

Clover butter for baking which requires real butter eg shortbread.

 

[Necuno]

I don't struggle :erm:

You can... beat the butter either with nothing or something extra but not too much otherwise its just weird in the end AND this makes it a lot more spreadable. The end.

EG
http://www.averagebetty.com/recipes/incredible-spreadable-butter-recipe/

Struggling, as is the case every Winter, to make quick sandwiches, I never could understand why this has not spread, excuse pun. Here for 10 years or so and still waiting:

From Wiki I Can't Believe It's Not Butter! is a butter substitute produced by Becel/Flora/Promise, which is a subsidiary of Unilever.[2]

The J.H. Filbert company, based in Baltimore, Maryland, invented the product in 1979, and first marketed it in 1981.[1] The company was acquired by Unilever in 1986, who also received the butter-substitute brand for $1. Unilever then expanded its sales of the product, previously only available primarily in the Washington/Baltimore area, throughout the United States in 1988, and later to the United Kingdom and Canada in 1991.[3][4][5][6] The product was put on the market in Germany in 2011 and in Chile in 2012. Advertisements featuring the product often end with the question, "I Can't Believe It's Not Butter, can you?"​

View attachment 62159

 

[bwana]

It's the ease of spreadability. Butro is hard(ly) that. Benchmark should be magarine. I Can't Believe is close and taste is significantly better than magarine.

Hate to break it to you but it is basically flavoured margarine.

 

[PostmanPot]

All butter is speadable, the problem is you're storing it in the fridge.

 

[saor]

You should only use butter, never any other type of butter-like spread which our bodies are not designed to assimilate.

Not sure how much the process has changed in the last few year, but still...interesting to compare the margarine process:


And the butter process:

 

[bekdik]

If your butter is too hard to spread, warm the knife in hot water and it will go on easily. Silarly with scooping ice-cream.