Tech upstarts threaten TV broadcast model

[jes]

Tech upstarts threaten TV broadcast model

Two fledgling technologies could dramatically reshape the $60 billion-a-year television broadcast industry as they challenge the business model that has helped keep broadcasters on the lucrative end of the media spectrum.

 

[BLIXEMPIE]

No TV commercials = No TV shows. Unfortunately we need them.

 

[Frikkenator]

No TV commercials = No TV shows. Unfortunately we need them.

I don't see why I should have to watch ads if I pay a subscription.

 

[Nod]

From my point of view, the options ito advertising is:
1) High subscriptions = no advertisements
2) Medium subscriptions = less advertisements (eg. only between shows, not in shows)
3) lower subscription = make up revenue with advertisements
4) no subscription = use only advertisements for income
5) change your broadcast medium to something cheaper (internet streaming)

If services like Aereo "pirate" content from other operators, then those operators will have to find a different way of getting those advertisement income. In the end, the broadcasters will have to change with the times.

Peoples watching habits have changed, most do not want to sit through so many adverts that you forget what you where watching.

 

[Frikkenator]

From my point of view, the options ito advertising is:
1) High subscriptions = no advertisements
2) Medium subscriptions = less advertisements (eg. only between shows, not in shows)
3) lower subscription = make up revenue with advertisements
4) no subscription = use only advertisements for income
5) change your broadcast medium to something cheaper (internet streaming)

If services like Aereo "pirate" content from other operators, then those operators will have to find a different way of getting those advertisement income. In the end, the broadcasters will have to change with the times.

Peoples watching habits have changed, most do not want to sit through so many adverts that you forget what you where watching.

Agreed, although "high", "medium", and "low" are all relative.

Netflix is doing it right, I pay you a couple of bucks a month, and I can watch what I want, when I want, uninterrupted.

 

[wetkit]

Anybody started noticing "product" placements in movies and series?
If we cut out the adds, they will just put it into the program itself

 

[Rouxenator]

Anybody started noticing "product" placements in movies and series?
If we cut out the adds, they will just put it into the program itself

That's ok with me, but if things get too annoying I'll just stop watching all together. I still enjoy Parks and Recreation despite the fact they now only feature VWs in it.

 

[Chevron]

I don't see why I should have to watch ads if I pay a subscription.

Your subscription is only a fraction of what broadcasters receive from advertising.

 

[Nerfherder]

Agreed, although "high", "medium", and "low" are all relative.

Netflix is doing it right, I pay you a couple of bucks a month, and I can watch what I want, when I want, uninterrupted.

The problem is that you can never have a purely Netflix approach.

The entire concept is based on the fact that the show is paid for by advertising/subs when its broadcast for the first time. Netflix is pure profit, its like DVD rentals, that's why its so cheap.