Fundamentals tell you what to buy and technicals tell you when to buy it. That being said too much technicals or fundamentals can lead to analysis paralysis.
Cheers
This pretty much nails it.
Fundamental analysis is important as it gives you a way to compare companies to their peers, whether they are cheap/expensive relative to others in the same sector/industry. Technical analysis allows you to manage risk when deciding when to buy and sell. They both work very well together.
It is true that if you were only limited to using technical analysis it would be easier to place short term trades vs the fundamental side which is seen as looking further down the road expecting the finacial health of the company in question to improve/deteriorate...which obviously takes time.
Here's a practical example: your portfolio manager at Coronation decides that company X is undervalued relative to its peers and based on his model it is trading at a discount on the market. He decides to buy a million shares and gives the order to the inhouse trader on his team. The traders mandate is to buy the required amount of shares at the lowest price as quick as possible. His job is to some extent to use technical analysis, amongst other tools, to figure out how he is going to get the best entry, if now is the best time to do it and technically what could possibly happen price-wise over the duration of him filling that order.
At a retail level, which is most of us, traders use technical analysis as a kind of shortcut to determine the current health of the company's stock as reflected by the buying and selling of market participants. The disconnect can be that technically there is demand for the stock and hence a healthy looking share price movement but fundamentally the company's financials are in tatters. This is why a decent understanding of both sides is beneficial for YOU, the investor.
Technically speaking, they both have a fundamental place in a good traders arsenal
*Typed on my phone so pls excuse spelling*