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You typically analyse things such as the accounting ratios of the firm - current ratio, quick ratio, debt to equity ratio, etc etc. You can also start looking at gross margin, earnings per share, dilutive earnings per share, inventory turnover, etc etc.
Lots and lots to analyse and lots to look for. You will basically be looking at the current and past accounting statements of a company to try estimate the firm's strategy and how likely it is to succeed.
You typically analyse things such as the accounting ratios of the firm - current ratio, quick ratio, debt to equity ratio, etc etc. You can also start looking at gross margin, earnings per share, dilutive earnings per share, inventory turnover, etc etc.
Headline Twitter beats expectation
Twitter posted a net loss of $125 million in the fourth quarter, or 20 cents per share. Excluding certain items, Twitter earned 12 cents per share, surpassing analysts' average estimate of 6 cents a share.
Here you have a company thats posting losses and it is considered fantastic cause the loss was less than expected...:wtf:
You are not buying a company for its past performance, you buy it for it future performance, as such you would exclude certain items in your evaluation, such items could include profit on sale of property, write-off of assets or many other events which are not expect to occur year to year.
You also don't just consider profit/loss in isolation, Revenue is also important (along with managing cost).
Fundamentals tell you what to buy and technicals tell you when to buy it. That being said too much technicals or fundamentals can lead to analysis paralysis.
Cheers