The BMW-Mini Thread

2024 Mini Cooper Engine Lineup Confirmed

As promised, the petrol-powered models have been revealed. Here’s the 2024 Mini Cooper engine details and when they’re arriving in SA.

When the new-generation Mini Cooper range was revealed in Germany back in September 2023, the focus was on the electric derivatives. Understandable, as the brand has already said it would be ditching internal combustion power from 2030.

However, 2030 is still six years away and Mini will continue to use its petrol-powered engines and what you see here is the new 2024 Mini Cooper engine lineup. The headline act is the new Mini Cooper S which is powered by a 2.0-litre 4-cylinder turbocharged petrol engine which makes 150 kW and 300 Nm. This will be the quickest Mini offered (well, until the nutcase JCW model appears) and is claimed to hit 100 kph in just 6.6 seconds.

The second engine is a 1.5-litre 3-cylinder turbocharged petrol motor with 115 kW and 230 Nm. This will be badged as the Mini Cooper C and can dash to 100 kph in a claimed 7.7 seconds. It’ll be the least thirsty of the two, with a claimed consumption range of 6.5 – 5.9 L/100 km. The Cooper S economy figures sit at a claimed 6.7 – 6.1 L/100 km.

 
Mini Is Making Car Ads Fun Again

The new F66 Cooper is attempting to inject a little fun and whimsy back into the industry.

Mini recently unveiled its next-generation F66 Cooper and though I am already a Mini fanboy, when the latest Mini ad campaign came up on my Instagram feed, it genuinely excited me. Car ads used to be funny, irreverent, and bold, but modern car ads seem to have migrated into the realm of serious, stodgy and boring; thankfully Mini is changing that.

Take the four OEM Super Bowl ads that aired this weekend for example; They were... fine. Volkswagen revisited its history in the U.S., BMW used Christopher Walken and randomly mentioned the new i5, Toyota did a cute job of bringing humor with its Tacoma grab handle campaign, and Kia tried to make you cry. Mini’s latest ad campaign is full of bright colors, fun music, and model-esque people laughing and loving in their Mini. I think it’s just what the industry needs right now.

Mini came back to the U.S. market back in 2002, and brought with it an infusion of fun, chicness, style, and a cheeky demeanor that made it a total industry sweetheart. As the modern automotive industry continues to churn out bigger and heavier and more expensive cars than ever before, Mini is bringing back that Y2K exuberance with this ad campaign.

jalopnik.com

Mini Is Making Car Ads Fun Again

The new F66 Cooper is attempting to inject a little fun and whimsy back into the industry.
jalopnik.com jalopnik.com

https://twitter.com/x/status/1755184695376015844
 
You must log in or register to reply here.
Back
Top
Sign up to the MyBroadband newsletter
X