Peugeot-Citroën turnaround plan reaps rewards
Peugeot Citroën SA (PCSA) has bucked the trend to grow its sales volumes 31% in the first half of the year, against an industry-wide decline of 36% resulting from the Covid-19 crisis.
The growth comes off a low base, with sales of 772 units between January and July this year compared to 591 units in the same period in 2019, but sales would have been much higher if it hadn’t been for the lockdown which saw car dealers closed for several weeks, says Leslie Ramsoomar, who took over from Xavier Gobille as the French importer’s MD in February.
PCSA recently moved its headquarters to Midrand, the new premises incorporating a 7,000m2 warehouse stocking more than R50m worth of parts. Poor sales of PCSA cars were partly due to negative perceptions about after-sales service, and the warehouse will ensure a quicker parts supply, according to Ramsoomar.
“There is a strong focus on after-sales support and restoring our reputation,” he says.
The national dealer footprint has grown to 23 Citroën and 24 Peugeot facilities, with four new dealerships planned to open before year end.
Ramsoomar says there are plans to reintroduce the more niche and upmarket DS brand to SA in about two years’ time.
“But our first priority is to sort out the ability to look after customers,” he says.
Source:
https://www.businesslive.co.za/bd/l...peugeot-citron-turnaround-plan-reaps-rewards/