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Threads gunning for X's ad revenue
Meta Platforms Inc.’s Threads launched a year ago as Mark Zuckerberg’s bid to capitalise on the struggles of Elon Musk’s X, the social network formerly known as Twitter.
Since then, the long-running feud between two of the world’s richest men has morphed into a real business rivalry — one that’s poised to accelerate as Threads gets ready to start selling ads in its feed.
Meta Platforms Inc.’s Threads launched a year ago as Mark Zuckerberg’s bid to capitalise on the struggles of Elon Musk’s X, the social network formerly known as Twitter.
Since then, the long-running feud between two of the world’s richest men has morphed into a real business rivalry — one that’s poised to accelerate as Threads gets ready to start selling ads in its feed.