Toblerone triangle change upsets fans

schumi

schumi

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A decision to space out the distinctive triangular chocolate chunks in two Toblerone bars sold in the UK has upset fans who say that they do mind the gap.

The product's makers, US-based Mondelez International, said it had changed the design to reduce the weight of what were 400g and 170g bars.

Some consumers have described the move as "the wrong decision" and said the bigger spaces looked "stupid".

Mondelez said the move was down to a rise in the cost of ingredients.

In a statement on the Toblerone Facebook page, the company said it had to make a decision between changing the look of the bars or raising the price.

A decision to space out the distinctive triangular chocolate chunks in two Toblerone bars sold in the UK has upset fans who say that they do mind the gap.

The product's makers, US-based Mondelez International, said it had changed the design to reduce the weight of what were 400g and 170g bars.

Some consumers have described the move as "the wrong decision" and said the bigger spaces looked "stupid".

Mondelez said the move was down to a rise in the cost of ingredients.

In a statement on the Toblerone Facebook page, the company said it had to make a decision between changing the look of the bars or raising the price.
Click to expand...

More at: http://www.bbc.com/news/uk-37904703
 
everywhere items is getting smaller, but prices is going up... coke from 350ml to 340ml, cadbury slabs also shrunk etc etc etc...

only thing that didn't change is govt expenditure...

meh
 
Did anyone else notice country fresh ice cream still costs the same but is 1.5l instead of 2l?
 
Old Style - Before Brexit.
New Style - After Brexit.
 
This industry wide practice is becoming absolutely ridiculous. Cadbury's slabs were reduced from 100g to 80g a few years back to help maintain the price at R10 because they "were thinking about the consumer". Earlier this year the price of the slabs went up to R12 and now in the recent sudden food price hike (that happened overnight over the past few weeks) the price of the 80g slabs went up to R14. Mondelez (Cadbury's parent company) is smiling all the way to the bank. That's just one example. Pet food bags are down from 2kg's to 1.7kg, ice-cream tubs as mentioned above and many, many other products are all following suit. Most times one would not even notice.

Ultimately, it means that one would expend the product faster, which would mean more trips to the shops to replenish. One could buy more at the time of purchase but if we're struggling to buy one item (according to companies helping us by reducing the weight of a product) we most certainly cannot afford to buy at least double the amount.

Is there a regulatory body which consumers can turn to for assistance? What can we do to stop this underhanded practice?
 
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