Sport needs to be live
A couple of years ago when the SABC still broadcast some sport they did this thing called "Delayed Live". I think it was to to not interrupt the broadcast with news which they had to broadcast. I never understood what was 'live' about the whole thing...
With the cracking start they got one would hope that they can find the funds somewhere in their budget - anyway as soon as they have some decent sport ppl will jump ship like mad only further covering the cost of the sports licesnce