Derrick
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TubeMogul is a technology service used by marketing agencies and brands to buy video advertising across multiple inventory sources. The company uses real-time bidding (RTB) to acquire media from biddable marketplaces of inventory like Google’s AdExchange, LiveRail, SpotxChange, Adap.TV, Brightroll BRX, Pubmatic, Rubicon, AdMeld and others. Advertisers also utilize TubeMogul to facilitate their direct buys from premium publishers.
TubeMogul was founded by John Hughes and Brett Wilson in late 2006 during the second year of their MBA program at the University of California, Berkeley's Haas School of Business, winning seed funding in a pitch contest run by the school.
TubeMogul was initially founded as a video syndication and analytics company. Hughes and Wilson wanted to create a service that tracked trends in videos across the Internet. In 2009, TubeMogul acquired Illumenix, a flash player analytics company started by Jason Lopatecki and Adam Rose. That same year, the company expanded into the realm of paid media with the addition of PlayTime, an online video advertising network.
In April 2011, leveraging its experience in real-time analytics and insights, TubeMogul launched its media buying platform for brand advertisers. The platform provides a single solution for real-time media buying, targeting, ad serving, optimization, and measurement.
Source: Wikipedia
TubeMogul was founded by John Hughes and Brett Wilson in late 2006 during the second year of their MBA program at the University of California, Berkeley's Haas School of Business, winning seed funding in a pitch contest run by the school.
TubeMogul was initially founded as a video syndication and analytics company. Hughes and Wilson wanted to create a service that tracked trends in videos across the Internet. In 2009, TubeMogul acquired Illumenix, a flash player analytics company started by Jason Lopatecki and Adam Rose. That same year, the company expanded into the realm of paid media with the addition of PlayTime, an online video advertising network.
In April 2011, leveraging its experience in real-time analytics and insights, TubeMogul launched its media buying platform for brand advertisers. The platform provides a single solution for real-time media buying, targeting, ad serving, optimization, and measurement.
Source: Wikipedia