TV shows, hashtags, and the second screen experience

[Kevin Lancaster]

Why hashtags matter for TV shows

While some critics argue the second screen experience of looking at a device while a show is on serves to distract viewers, networks see nothing but an upside

 

[Ancalagon]

New moderator?

 

[noxibox]

The critics are right.

 

[bwana]

Pretty useless if you're living outside the broadcast area.