satanboy
Psychonaut seven
One of Britain's best-loved sports car brands - TVR - is to make a comeback, it was announced today. It's been nearly a decade since the Blackpool-based tearaways ceased building their outrageous coupes and roadsters, but a new ownership consortium has now confirmed that it will re-start production in 2017.
In a wide-ranging announcement, Les Edgar, the chairman of TVR who bought the rump of the company from Russian Nikolai Smolenski in 2013, revealed:
TVRs will be built in Britain from 2017
'At least four new models' under development
Engineering collaboration with Gordon Murray Design
V8 engines from Cosworth
Priced and designed like TVRs of old
Who is behind the TVR rebirth?
The new management team is led by Edgar, a life-long TVR fan who made his money in the computer gaming industry. He's close to the enthusiastic owners' community, who have believed for some time that there's a gap in the market for affordable, characterful sports cars to nip at the heels of Porsche and co. He is assisted by a management team including the likes of John Chasey, who is now the operations director of the reborn TVR.
'We know that a new TVR has to be better than just good – it has to be outstanding,' admitted Edgar. 'We are a well-funded, well-supported organisation and boast a vastly experienced management team. We are here to stay and we have a fully evolved 10-year plan for product and business development, and are committed to deliver on all the targets we have set ourselves - as we have done to date. Despite very deliberately maintaining a low profile since completing the acquisition of TVR two years ago, we have had an enormous amount of unsolicited interest from businesses, individuals and investors internationally. Such is the strength of the brand and the passion of its followers. It is a real privilege to be a part of the revival of a great British marque - one that will succeed through our single-minded desire to produce exceptional sports cars.'
The new TVRs planned
The revived TVR plans a range of vehicles 'in the tradition of classic British two-seat sports cars with a composite ground-effect aero chassis.' That points to a roadsters and coupes in the spirit of the defunct Sagaris and Tuscan, but updated with more modern engineering. Rear-wheel drive, a simple manual transmission and non-turbo, dry-sumped V8s made by Northamptonshire-based Cosworth are already confirmed.
The company has already spent a year developing its plans and has appointed design consultant Gordon Murray to work on the project. His innovative iStream manufacturing system will underpin the new, low-volume TVRs, which will be built in the UK. It's unlikely they'll be built in Blackpool; the current engineering prototypes are being developed near Murray's Surrey base.
Can they pull it off?
That's the $64 million question. Enthusiasts would suggest there is indeed a place in the market for something simpler, purer, more brutal than the polish of Porsches or the Germanic heft of modern-day M3s and AMGs. A step up from the purity of a Toyota GT86.
But the economic realities of realising this dream are harsh and the path to independent manufacturing is littered with failure, not least the last-generation TVR concern. However, the new business has appointed some of the brightest minds in the business, and the low-volume specialist build process that is Murray's iStream could make or break their chances.
It'll be fascinating to see if they can relaunch TVR successfully. Expect further announcements on the project later in 2015.
http://www.carmagazine.co.uk/car-ne...ackpool-rocks-volume-2-tvr-to-return-in-2017/





