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Twitter working on feature that allows users to charge for exclusive content
Twitter Inc. gave the first outline of a potential subscription product that will let people charge followers for access to special content or experiences, part of a broader effort to diversify the social network’s revenue sources and give high-profile users a way to make money on the service.
The company mentioned a new feature called Super Follows during an Analyst Day event on Thursday, which it described as an “account subscription” where users could charge others on the service for certain content.
This could be a number of things, including exclusive tweets, special access to another user’s direct messages or audio conversations, or a paid newsletter, said Kayvon Beykpour, Twitter’s head of product. The company plans to release Super Follows “sometime this year.”
[Bloomberg]
Twitter Inc. gave the first outline of a potential subscription product that will let people charge followers for access to special content or experiences, part of a broader effort to diversify the social network’s revenue sources and give high-profile users a way to make money on the service.
The company mentioned a new feature called Super Follows during an Analyst Day event on Thursday, which it described as an “account subscription” where users could charge others on the service for certain content.
This could be a number of things, including exclusive tweets, special access to another user’s direct messages or audio conversations, or a paid newsletter, said Kayvon Beykpour, Twitter’s head of product. The company plans to release Super Follows “sometime this year.”
[Bloomberg]
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