Let’s face it: investing successfully on the stock market is hard work. If you want to beat the professionals at their own game, you must be prepared to work at it. Fundamental analysis, technical analysis, share selection, portfolio balance. Decisions, decisions, none of them to be made lightly. Theorise, agonise, and put in the hard yards. No pain, no gain, right? The stock market is the place to be in the long run, but to extract that market premium takes blood, tears, and more than a bit of sweat.
Well, maybe not. Scott Burns is one person who thinks that profitable investing can be a whole lot easier. In fact, he believes that if you are spending more than ten minutes a year on your portfolio you’re overdoing things. What is more, Burns practices what he preaches. Back in 1991 he launched the Couch Potato Portfolio, an investment strategy for those whose definition of hard work is changing channels on the TV.
Scott Burns, in case you’re wondering, is a syndicated financial columnist for The Dallas Morning News. He has gained a reputation for a casual, keep-it-simple style that takes the edge off the often serious world of finance. In launching the Couch Potato Portfolio (CPP), his aim was to maximise gain and minimise pain. No complicated record keeping, no diligent reading of the financial press, no phone calls to and from brokers, no meetings with investment advisors, and no complicated tax returns. In short, maximum benefit with minimum effort.
It all sounds too good to be true, but the reality is that since 1991 Scott’s portfolio has been producing year-on-year returns that average just under eleven percent.