It looks pretty plausible in my opinion. Never imagined it would come to this though. But then again graphics cards are actually (generally, but with exception) the most expensive component of a computer. Why buy a new graphics card because it runs low on memory when you can simply upgrade the memory module? It creates a whole new market. Although in short people will spend say R400 for a memory module instead of R3000 for a better graphics card. But on the other hand more people will opt for upgrading the memory, etc instead of not upgrading at all.